Customer Success Stories
Steps to Start Helping
What it takes to get the AI working
CausalFunnel AI Platform actively gathers, analyzes and predicts customer behavior using the website visitor data. There are few steps before the platform is smart enough to start helping. We describe below the stages to deploy our Basic (Anonymous Visitor Conversion Booster Model) product.
After the CausalFunnel plugin is deployed, the first step is to build the personalized AI model for the business. This includes discovering the significant personas and their normal conversion path and behavior on the website. Once the personas are discovered, the next step is to identify the drop offs and leakages for different personas’ paths and deploy personalized nudges for them. We A/B test the best set of nudges for different types of personas to get the best conversion results. This includes building the UI templates as well as creating the right incentives for each persona type with help from the business.
Once the personas are deployed the Anonymous Visitor Conversion Model actively guides visitors on the website using nudges towards lead capture and conversion. This leads to significant improvement in conversion rates for the anonymous visitors to the website.
How we improve your conversion
CausalFunnel technology actively drives your visitors along the conversion funnel with persona and intent prediction nudges. Our technology works even if the visitor comes back after their cookies have been cleared (Apple clears cookies in 1 to 7 days). Using our LTV AI Engine we boost your customer life time value by combining anonymous visitor data with your historical data. The platform continuously boosts your conversion during various buying stages of a visitor.
Retargeting is dead! This is the best tool I found for improving conversion instead.
This technology is unbelievably good! The persona based nudges not only improved the number of orders but also the individual order sizes.