CausalFunnel increased Rockwell’s ads revenue by 302% with Intent Prediction
Rockwell is an eCommerce company selling environment-friendly shaving products. They innovated on the classic double-edged safety razor and created a modern solution, a much better alternative to overpriced cartridge razors and unnecessary subscription-based companies.
Background & Problem
To grow from the early passionate customer base to general audiences, they used Ads to drive awareness and sales. However, CPC from ads was high, and the sales from these visitors were not enough to cover the cost. It made Ads an unsustainable way to grow the business.
Solution
For a scalable sales model, Rockwell used CausalFunnel’s intent prediction technology. CausalFunnel’s technology works without cookies for anonymous visitors, perfect for the world of privacy where third-party cookie sharing is not compliant.
CausalFunnel discovered multiple cohorts of visitors with high buying intent and presented them with unique and timely offers.
These offers led more visitors to add items to the cart and make purchase, driving more sales for the same number of website visits.
Results
CausalFunnel’s intent prediction with timely nudges and unique offers increased the revenue by 255%.
