Running Amazon Ads can be challenging. The competition among the sector is quite tough and ad costs keep climbing.  Many sellers face challenges to keep up with the ACoS, and to keep it  under control while scaling their campaigns.

This is where the right PPC software for Amazon can change everything. If you have the right AI tools to automate bid management, analyze performance data, and find winning keywords. It can help you spend less time on manual work and more time growing your business.

This guide covers the best Amazon PPC software available today. You’ll learn what each tool does, who it’s for, and how much it costs. By the end, you’ll know exactly which solution fits your needs.

What Is Amazon PPC Software, and Why Do You Need It?

Amazon PPC software helps sellers manage their advertising campaigns more effectively. These tools work specifically with Sponsored Products, Sponsored Brands, and Sponsored Display ads. They track Amazon-specific metrics like ACoS, ROAS, and search term performance.

Managing PPC campaigns manually becomes impossible as you scale. You might have hundreds of keywords, dozens of campaigns, and constant bid adjustments to make. Checking performance and making changes can take hours every single day.

Key benefits of using PPC software:

• Automated bid adjustments based on your profit goals
• Advanced analytics that show what’s working and what’s not
• Automatic keyword harvesting from search term reports.
• Smart budget distribution across all your campaigns
• Time savings of 10–15 hours per week, on average

Good PPC software for Amazon pays for itself quickly. The time you save and the improved performance usually cover the cost within weeks.

Here is how we evaluated these Amazon PPC tools:

We tested and researched each tool based on real seller needs. Our focus was on actual results, not just marketing promises. We looked at ROI impact, ease of use, and proven ACoS reduction.

Our 5 evaluation criteria:

1. Automation Capabilities: How well does it optimize bids without manual input?
2. Data & Analytics: Quality of reports, insights, and actionable recommendations you can use
3. Ease of Use: Learning curve and how intuitive the interface feels
4. Pricing Value: Does the cost make sense for the features and results?
5. Integration & Support: API quality, customer service response time, and training resources available

These criteria matter most to sellers trying to grow profitably. Every tool below was evaluated against these same standards.

Top 10 Amazon PPC Software Solutions 

1. Teikametrics AI-Powered Automation for Hands-Off Optimization

Overview: Teikametrics uses machine learning to adjust bids automatically every hour. It considers your ACoS targets and current inventory levels when making changes. This PPC software for Amazon works best for sellers with 50 or more products.

Key Features:

• Flywheel 2.0 AI engine that learns from your account data
• Hourly bid optimization based on performance patterns
• Inventory-aware bidding that reduces spending on low-stock items
• Advanced dayparting to maximize conversions during peak hours

Pricing: Starts at $249/month, or percentage of ad spend pricing available.

Best For: Medium to large sellers who want true automation. Works great if you’re spending $5,000+ monthly on ads.

Potential Drawbacks: The learning period takes 2-3 weeks. Interfaces can feel overwhelming for beginners.

2. Perpetua (formerly Sellics)  Comprehensive Analytics with Goal-Based Bidding

Overview: Perpetua combines powerful analytics with intelligent automation in one platform. The tool focuses on goal-based optimization rather than simple ACoS targets. Many Amazon PPC management agency teams use this tool for client accounts.

Key Features:

• Goal-based optimization for sales, profit, or market share
• Unified dashboard for all campaign types
• Automatic negative keyword suggestions based on wasted spend
• Portfolio-level budget management

Pricing: Custom pricing starting around $250/month for most sellers.

Best For: Sellers who need detailed reporting alongside automation. Perfect for brands managing multiple ASINs.

Potential Drawbacks: Requires time to set up goals properly. Customer support can be slow during peak times.

3. Pacvue  Enterprise-Level Tool for Large Brands

Overview: Pacvue is built for enterprise brands and large sellers. It handles complex account structures with thousands of products and campaigns. The platform offers the most advanced features in the Amazon PPC software market.

Key Features:

• Cross-marketplace campaign management (Amazon, Walmart, Instacart)
• Advanced bulk editing and campaign cloning tools
• Custom API integrations with your existing tech stack
• Dedicated account strategist included with most plans

Pricing: Enterprise pricing only, typically $1,000+ monthly. Contact for an exact quote.

Best For: Brands spending $50,000+ monthly on Amazon ads. Also great for agencies managing multiple large clients.

Potential Drawbacks: Overkill for small sellers. Steep learning curve even with training provided.

4. Jungle Scout  All-in-One Platform with Built-In PPC Tools

Overview: Jungle Scout started as a product research tool but now includes robust PPC features. It’s one of the best Amazon PPC software options for newer sellers. Everything you need is in one platform.

Key Features:

• Keyword Scout integration for finding profitable search terms
• Automated bid rules based on performance thresholds
• Sales Analytics that connects ad spend to total revenue
• Educational resources and video tutorials included

Pricing: PPC features are included in plans starting at $49/month.

Best For: New to intermediate sellers who want product research and PPC tools together. Great value for the price.

Potential Drawbacks: PPC automation is less sophisticated than dedicated tools. Not ideal for accounts spending over $10,000 monthly.

5. Helium 10  Powerful Suite with Adtomic PPC Manager

Overview: Helium 10’s Adtomic tool provides solid automation within their comprehensive seller suite. The PPC software for Amazon works well for sellers already using Helium 10. Integration with their other tools creates powerful workflows.

Key Features:

• AI-powered bid automation with customizable rules
• Keyword research integration from Cerebro and Magnet tools
• Performance analytics with profitability tracking
• Search term isolation for a better campaign structure.

Pricing: Adtomic starts at $99/month as an add-on to base plans.

Best For: Current Helium 10 users who want PPC management added. It’s good for sellers doing $3,000–$15,000 in monthly ad spend.

Potential Drawbacks: Must subscribe to the Base Helium 10 plan first. Interfaces take time to master fully.

6. Quartile  Set-It-and-Forget-It Machine Learning Platform

Overview: Quartile focuses on complete automation using advanced machine learning algorithms. The platform makes thousands of micro-adjustments daily without any manual input needed. It’s truly hands-off PPC software for Amazon once configured.

Key Features:

• Fully autonomous bidding with no manual adjustments required
• Predictive analytics that forecast campaign performance
• Automatic campaign creation for new products
• Multi-goal optimization for different product categories

Pricing: Percentage-based pricing, typically 3-5% of ad spend.

Best For: Sellers who want zero hands-on management. Works best with consistent inventory and established products.

Potential Drawbacks: Less control over individual bid decisions. Performance varies during the first 30 days of learning.

7. PPC Entourage  Expert-Level Tool for Serious Sellers

Overview: PPC Entourage offers deep control and advanced features for experienced advertisers. The tool provides more manual control than most competitors while still offering automation. Many professional Amazon PPC management agency teams choose this platform.

Key Features:

• Campaign Automator with highly customizable rules
• A bid optimizer that adjusts based on multiple performance factors
• Negative Keyword Finder that saves wasted spending
• Campaign Architect for building optimized campaign structures

Pricing: Plans start at $57/month for basic features.

Best For: Experienced PPC managers who want granular control. Perfect for sellers comfortable with advertising terminology.

Potential Drawbacks: Steep learning curve for beginners. The interface looks dated compared to newer tools.

8. Skai (formerly Kenshoo)  Multi-Channel Advertising Platform

Overview: Skai manages Amazon ads alongside other channels like Google and Facebook. It’s designed for brands advertising across multiple platforms simultaneously. The best Amazon PPC software choice for omnichannel sellers.

Key Features:

• Unified reporting across all advertising channels
• Cross-channel budget optimization
• Advanced audience targeting capabilities
• Competitive intelligence and market insights

Pricing: Enterprise pricing; contact for quotes. Typically $2,000+ monthly.

Best For: Large brands running ads on Amazon and other platforms. Great for coordinating multi-channel strategies.

Potential Drawbacks: Expensive for Amazon-only advertisers. Requires significant time to implement properly.

9. Ad Badger  Affordable Option with Strong Support

Overview: Ad Badger provides solid PPC software for Amazon at lower price points. The company emphasizes customer support and education alongside their technology. Good choice for budget-conscious sellers.

Key Features:

• Automated bid adjustments based on performance rules
• Weekly optimization recommendations from the platform
• Search term mining for keyword opportunities
• Responsive customer support with quick reply times

Pricing: Starts at $47/month for basic automation features.

Best For: Small to medium sellers watching their budget closely. Great for those spending $1,000-$5,000 monthly on ads.

Potential Drawbacks: Fewer advanced features than premium competitors. Automation is more basic than AI-driven tools.

10. SellerApp  Budget-Friendly with Decent Automation

Overview: SellerApp combines product research, listing optimization, and PPC management in one affordable package. The PPC features are good enough for most small sellers. It’s entry-level PPC software for Amazon that covers the basics well.

Key Features:

• Automated bid management with simple rule setups
• Keyword suggestions based on competitor analysis
• Basic analytics and performance reports
• Listing quality checker integrated with PPC data

Pricing: Plans start at $99/month including PPC features.

Best For: New sellers just starting with Amazon ads. Good for those spending under $3,000 monthly on PPC.

Potential Drawbacks: Limited advanced features and customization options. Automation is rule-based, not AI-driven.

When to Consider an Amazon PPC Management Agency

Sometimes, PPC software alone isn’t enough to achieve consistent growth. You might need expert help to manage strategy, scale, and optimization more effectively. An Amazon PPC management agency brings experience, data-driven insight, and dedicated focus to your campaigns.

Signs: You Might Need Agency Support

• You’re spending over $10,000/month but not seeing strong returns.
• Your team lacks time to monitor and optimize campaigns daily.
• ACoS keeps rising, despite using automation tools.
• You’re launching new products and need aggressive growth strategies.
• Your campaign structure has become cluttered or inefficient.

You’ll find agencies now integrate AI-powered platforms to improve ad performance. CausalFunnel automates bid adjustments, analyzes shopper behavior, and reallocates budgets toward high-performing keywords, giving agencies more profound insights and faster results.

Some sellers start with software and later add agency support, while others use both together for the perfect mix of AI precision and human strategy.

How to Choose the Right PPC Software for Your Business

Picking the right PPC software depends on your goals, budget, and experience level.

• Match your experience: Beginners should look for simple, guided dashboards with strong support. Advanced sellers may prefer AI tools that allow deeper customization and data control.
• Budget fit: For smaller budgets, choose tools with percentage-based pricing. High spenders benefit from flat-fee or enterprise plans. AI platforms can maximize every dollar through real-time bid adjustments.
• Time savings: If you have limited time, go for AI-driven tools like Quartile or CausalFunnel, which handle bids, keywords, and reports automatically.
• Catalog size: Sellers with many products need tools that scale easily. AI software shines here by automatically prioritizing high-performing ASINs.
• Integrations: Pick software that connects smoothly with your tech stack. AI tools often provide cross-platform data syncing for better performance insights.
• Trial first: Most platforms offer demos, test automation speed, reporting quality, and learning curves before committing.

AI-driven PPC tools are becoming essential for sellers who want smarter automation, better optimization, and faster results.

AI-Powered Platforms: The Future of Amazon PPC Optimization

As Amazon advertising becomes increasingly competitive, AI-powered PPC platforms are transforming how sellers manage and scale campaigns. Instead of relying solely on rules or manual adjustments, artificial intelligence can now predict outcomes, allocate budgets, and uncover opportunities that humans might miss.

How AI Helps Optimize Amazon PPC Campaigns

One of the best examples is CausalFunnel, an AI-driven platform designed to optimize Amazon PPC through machine learning and causal inference modeling. Unlike traditional tools that automate bids using preset conditions, CausalFunnel understands why certain ads perform better, uncovering real cause-and-effect relationships between ad spend and sales performance.

1. AI-Driven Bid Optimization

CausalFunnel continuously analyzes your Amazon campaign data in real time. Its algorithms automatically adjust bids to match profitability targets while learning from historical performance patterns.

Why the tool matters: It reduces manual workload and helps maintain a stable ACoS even as competition fluctuates.

2. Intelligent Targeting and Attribution

The platform identifies which campaigns and keywords are truly responsible for conversions, eliminating wasted spending on underperforming terms.

Why this matters: You can focus ad budgets on the keywords that actually generate revenue, not just clicks.

3. Automated Budget and Funnel Optimization

CausalFunnel automatically reallocates budget toward high-performing campaigns and provides behavioral insights on where customers drop off in the sales journey. Including the traffic sources.

Why this matters: Sellers can optimize both ads and product listings for better conversion rates and higher ROAS.

4. Cross-Channel Integration and Cookie-less Tracking

CausalFunnel integrates data from Amazon, Google Ads, and Meta campaigns to create a complete view of advertising performance. Using its proprietary DeepID tracking, it delivers accurate attribution without relying on cookies.

Why this matters: It future-proofs your ad tracking while giving a unified view of all your marketing channels.

5. “Custom Nudges” That Boost Conversions

CausalFunnel uses AI-powered on-site messaging, called Custom Nudges, to engage shoppers who arrive from ads and guide them toward completing purchases.

Why this matters: It connects advertising insights with real shopper behavior, increasing conversion rates directly on your product pages.

AI-Powered platforms mark the next evolution in Amazon PPC software. They combine predictive intelligence, automation, and behavioral analysis to help sellers lower ACoS, boost ROI, and simplify scaling. As competition and ad costs rise, leveraging AI isn’t just an advantage; it’s becoming essential.

Getting Started with Your Chosen PPC Tool

Once you’ve selected your software, proper setup is crucial for success. Follow these steps for the best results.

Week 1: Connect and Audit Link your Amazon Seller Central or Advertising Console account to the software. Review your current campaign structure and identify obvious problems or inefficiencies.

Week 2: Configure Goals Set your target ACoS, minimum ROAS, or profit goals in the tool. Configure any automation rules or AI learning parameters the platform offers.

Week 3: Enable Automation Gradually Start conservative automation on a few campaigns first. Monitor results closely before enabling automation across all campaigns at once.

Week 4: Optimize and Expand Review performance data and adjust your goals or rules as needed. Apply what’s working to more campaigns and pause what’s not performing.

Most of the best Amazon PPC software tools need 2-4 weeks to show meaningful results. Be patient during the learning period and avoid making too many changes.

Final Thoughts

The right PPC software for Amazon can dramatically improve your advertising results. You’ll save time, reduce ACoS, and scale your campaigns more effectively. The investment in excellent software typically pays for itself within the first month.

Start by evaluating your current situation honestly. Consider your budget, experience level, and specific goals for your business. Match those factors to the tools we’ve covered here today.

Most sellers find success with mid-tier options like Perpetua, Helium 10, or Teikametrics. These platforms balance power with usability at reasonable price points. Try a couple during their free trial periods if possible.

Remember that software is a tool, not a magic solution. You still need excellent products, competitive pricing, and solid listings. But the right PPC software for Amazon makes managing ads much easier and more profitable.