Launch A/B Tests in Five Minutes Without Any Developers

CausalFunnel gives marketing teams instant control over conversion optimization with segment-specific testing.
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Trusted By Thousands Of Teams

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searocket
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reparel
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Laid beauty supply
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Health and Med
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What Can Our Platform Do?

Compatible with all major CMS platforms, including WordPress, Shopify, Magento, and BigCommerce

Page A/B Testing

Test buttons, texts, sections, colors, and backgrounds to optimize every element on the page.

Pricing A/B Testing

Deploy different pricing strategies for different products and user segments to implement profitable dynamic pricing.

User Segment Testing

Run tests based on different user segments such as Meta PPC visitors, organic traffic, and more.

Product A/B Testing

Test different variations of products to find the most profitable variant for your business.

Business Solutions

AI-Powered A/B Testing That Drives Conversions

Deploy sophisticated testing strategies without technical complexity across your entire funnel.

Instant Multi-Variant Testing Made Simple

Launch 3-10 variations of any element in minutes and automatically identify the highest-converting version across all traffic.

Test Multiple Variations Simultaneously

Deploy several content variations at once by copying your existing layouts, colors, and designs to discover winning combinations fast.

Automated Layout Copying

Instantly duplicate your current page designs and test different headlines, buttons, images simultaneously without manual recreation.

Rapid Variant Discovery

Launch 3-10 variations of any element in minutes and automatically identify the highest-converting version across all traffic.

No Manual Design Work

CausalFunnel copies your existing styling automatically – just change the content and launch multiple tests instantly.

Every Traffic Source Gets Optimized Separately

PPC visitors, organic search, returning customers – each audience needs different messaging and design

Every Traffic Source Gets Optimized Separately

PPC visitors, organic search, returning customers – each audience needs different messaging and design
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Source-Specific Optimization

Run parallel tests across traffic sources to identify winning variations for each visitor type.

Audience Behavior Insights

Understand how different segments interact with your pages test what works for each group.

Channel-Level Testing

Optimize landing pages specifically for Meta ads, Google organic, email traffic – independently.

Segment Journey Mapping

Track and test what converts best at each stage for different visitor segments.

Multiple Elements Tested Together for Maximum Impact

Combine layout, copy, design changes simultaneously to unlock exponential conversion improvements.

Multi-Element Experimentation

Test color schemes + headlines + CTAs + images all at once for comprehensive optimization.

Combination Winner Detection

Automatically identify which element combinations drive highest revenue across all traffic.
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Advanced Pattern Recognition

Multivariate reveals interaction effects between elements that simple tests completely miss.
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Sophisticated Optimization

Layered testing uncovers complex winning formulas beyond basic single-variable experiments.

Test Completely Different Page Versions Simultaneously

Compare radical redesigns, alternate layouts, new funnels side-by-side to discover breakthrough winners.

Test Completely Different Page Versions Simultaneously

Compare radical redesigns, alternate layouts, new funnels side-by-side to discover breakthrough winners.

Before/After Page Testing

Current homepage vs redesigned version – split traffic reveals which truly converts.

Alternative Strategy Testing

Test competing marketing approaches, messaging frameworks, design philosophies simultaneously.

Major Feature Launch Testing

New product launch pages vs existing pages – validate impact before full rollout.

Complete Experience Testing

Test entirely different user journeys from first visit through purchase decision.

Control Exactly Which Visitors See Each Test

Split 90/10, 50/50, or any ratio between variants – optimize statistical confidence and risk management.

Custom Traffic Splits

90% safe variant + 10% bold experiment, or equal splits – you control every percentage point.

Statistical Confidence Control

Run high-traffic tests for fast results or low-traffic experiments for minimal business risk.

Gradual Rollout Testing

Start with 5% traffic on new designs, scale to 100% only after proven conversion lift.

Risk-Managed Experimentation

Protect revenue while testing – allocate minimal traffic to unproven variants strategically.

Marketing Teams Test Without Developer Help

Intuitive interface means non-technical users launch complex A/B tests in minutes, not weeks.

Marketing Teams Test Without Developer Help

Intuitive interface means non-technical users launch complex A/B tests in minutes, not weeks.

No Training Required

Click to test any element – no tutorials, no coding, no technical knowledge needed.

Drag-Drop Simplicity

Select element, choose variation, set traffic – launch enterprise tests instantly.

Visual Test Builder

Point-and-click interface shows exactly what you’re testing before going live.
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Instant Test Deployment

5-minute setup from idea to live experiment – marketing controls optimization completely.
How It Works

CausalFunnel's 4-Step Testing Process

Follow this proven workflow to launch tests, track real-time results, and deploy proven winners across your sites.
Select Test Page + Hypothesis
Pick any live product page/checkout URL. Define a single goal: "New button lifts clicks 10%." URL targeting ensures accurate tracking.
Create + Launch Variants Instantly
Build Group A (current) vs Group B (test variation). Visual preview shows desktop/mobile experience. Activate live traffic split.
Monitor Performance + Detect Winner
Compare Group A vs Group B. Daily trends reveal true performance.
Deploy Winner + Track Revenue
Roll out proven variation site-wide. Monitor downstream add-to-cart + purchase lift across all traffic sources.

Optimize Conversions Across All Sectors

eCommerce & DTC Brands

  • Test product page layouts for maximum add-to-cart rates.
  • Optimize checkout flows to reduce cart abandonment instantly.
  • Experiment pricing displays across customer segments.
  • Validate promotional banners before full site rollout.

Travel and Tourism Businesses

  • Compare booking funnels for highest conversion paths.
  • Test urgency messaging on limited-availability packages.
  • Optimize pricing displays for different traveler segments.
  • Validate destination landing pages with live traffic splits.

Local Service Businesses

  • Test service area landing pages for local SEO lift.
  • Experiment call-to-action placement for appointment bookings.
  • Compare review display formats for trust conversion.
  • Optimize contact forms for higher lead qualification rates.

Healthcare & Wellness Providers

  • Test appointment booking flows for patient acquisition.
  • Experiment service package pricing across patient types.
  • Compare telehealth landing pages for virtual visits.
  • Validate compliance messaging with live A/B testing.

Professional and Financial Services

  • Test consultation booking CTAs for client acquisition.
  • Experiment pricing transparency displays for trust building.
  • Compare lead magnet offers across service segments.
  • Optimize webinar registration funnels with live testing.

Real Estate and Property Services

  • Test property listing layouts for inquiry generation.
  • Experiment mortgage calculator placement and design.
  • Compare neighborhood landing pages for buyer targeting.
  • Validate virtual tour CTAs across property segments.

Education & Care Services

  • Test course enrollment funnels for student conversion.
  • Experiment pricing tiers across program durations.
  • Compare testimonial displays for enrollment trust.
  • Optimize application forms for higher completion rates.

Events and Hospitality Businesses

  • Test event ticketing pages for maximum sales velocity.
  • Experiment capacity urgency messaging for FOMO effect.
  • Compare room booking flows across guest segments.
  • Validate promotional bundle offers with live splits.

Education & Care Services

  • Test course enrollment funnels for student conversion.
  • Experiment pricing tiers across program durations.
  • Compare testimonial displays for enrollment trust.
  • Optimize application forms for higher completion rates.

Events & Hospitality Businesses

  • Test event ticketing pages for sales velocity.
  • Experiment urgency messaging for FOMO effect.
  • Compare room booking flows across guest segments.
  • Validate promotional bundle offers with live splits testing.

Customer Feedback

"CausalFunnel helped us scale our auditing from 2% to nearly 30%, enabling real-time feedback. Their AI-powered insights were a game-changer."

Chris O'Connell

President

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INDUSTRY Advertising
FOUNDED 2014

"CausalFunnel transformed our business. They explained complex technical concepts in a clear, easy-to-understand way, even for someone non-technical."

Matt Koke

Owner

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INDUSTRY Travel & Tours
FOUNDED 2012

"We used to rely on intuition for marketing, but CausalFunnel changed that with data-driven personas and structured A/B testing. Now, every decision is backed by analytics, leading to smarter campaigns and higher ROI."

Mercedes Edney

Owner

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INDUSTRY Skincare & Cosmetics
FOUNDED 2012

"CausalFunnel transformed our marketing by shifting us from broad audiences to high-value customers. Their persona-based targeting drove a 50% increase in qualified leads and delivered a significant boost in sales."

Byron Kay

Owner

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INDUSTRY Tourism
FOUNDED 1994

"We’ve worked with several agencies before, but CausalFunnel stands out. The team continuously refines strategies based on real data, ensuring maximum ROI. Highly recommend!"

Jaime

CEO & Founder

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INDUSTRY Construction
FOUNDED 2019

"CausalFunnel’s customer persona expertise refined our marketing by helping us better understand buyer needs. This led to more relevant campaigns, higher engagement and sales, while cutting wasted spend and maximizing revenue."

Erson Religioso

Owner

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INDUSTRY Healthcare
FOUNDED 2010

"Causal Funnel’s confidence and free trial delivered real results: better visibility, website improvements, and peace of mind. One of the best business decisions I’ve made highly recommended for any growing business."

Rhonda Turner

CEO

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INDUSTRY Retail & DIY
FOUNDED 2017
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FAQ's

A/B Testing Questions Answered

Quick answers to launch revenue-driving experiments without hesitation.
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1. Do I need developers for testing?

No, our point-and-click interface lets marketing teams launch sophisticated tests independently.

2. Which CMS platforms work with CausalFunnel?

We integrate seamlessly with WordPress, Shopify, BigCommerce, Magento and all major platforms.

3. How quickly will I see test results?

Live dashboard updates show performance immediately, with confident winners typically in 3-7 days.

4. What's the free trial duration?

Enjoy 14 days of full platform access with no credit card required - test everything.

5. How do I know the results aren't random?

Daily breakdowns plus exportable data let you validate statistical significance easily.