Top 5 Lead Generation Strategies for Fence Contractors
Whether into residential or commercial fencing, generating steady leads helps fence contractors grow and stay ahead of the competition.
With the right tools and smart methods in lead generation strategies for fence contractors, we can reach more customers every day. Below are five of the best ways to boost lead generation using simple steps and low-cost tools.
1. Build a Strong Website That Converts
A fence contractor’s website is their home online. You can show your work, explain services, and ask people to contact you.
Use Clear Call-to-Actions (CTAs)
Every page on your website should tell visitors how to take the next step. Add buttons that say “Get a Free Quote” or “Call for a Fence Estimate.” Place them at the top, middle, and end of each page. This is one of the sure shot ways of lead generation for fence contractors.
Show Real Photos of Projects
You build trust by showing real photos of fences that you’ve built. Show close-up shots, full-yard views, and before-after examples for transparency.
Include a Simple Contact Form
Add a short form where people can add their name, phone number, and what they need. Don’t ask for too much. The fewer fields, the more leads you’ll get, making up for effective lead generation for fence contractors.
Make It Mobile-Friendly
More than half of visitors use their phones. Make sure the website loads fast, fits the screen, and is easy to scroll.
Use Local SEO Keywords
Add words like “fence contractor in [City Name]” or “best fence company near me.” These help your website show up higher in Google searches.
SEO is an organic approach that can take time. However, with the right SEO Tools, you can not only accelerate ranking higher but also ensure staying there.
2. Use Google Local Service Ads (LSAs)
Local Service Ads appear at the top of search results. They show your business name, reviews, and a clickable phone number.
Get Google Guaranteed Badge
Apply for a background check to earn the Google Guaranteed badge. This builds trust and helps us get picked first.
Set a Monthly Budget
Set a daily budget, and only pay when someone contacts you. This keeps costs low and results high.
Focus on Service Areas
Choose the cities you’d offer services in. This helps show the ads only where it matters most, so there is quality lead generation for fence contractors.
Respond Quickly to Leads
When someone reaches out through LSAs, be sure to respond fast, as this is where the lead is hot. Also, the faster you reply, the higher you rank in local ads.
Opt for a reliable Ads Optimizer Tool that starts with an audit of your ads account to ensure there are no inefficiencies. Further, based on your unique user segments, the tool can create relevant ads that offer increased engagement and increase the likelihood of conversions.
3. Collect and Showcase Customer Reviews
Good reviews build trust and help new people choose you. Most homeowners check reviews before calling any fence contractor.
Ask for Reviews After Every Job
Send your customers a thank-you text or email after finishing a job. Ask them to leave an honest review on Google, Yelp, or Facebook.
Pro tip: Make it easy for customers to leave reviews by sending them a direct link.
Reply to All Reviews
It’s important to thank each person who leaves a review, even if it’s short. If someone leaves a bad review, respond politely and focus on solving the issue.
Highlight Reviews on the Website
Add a “Customer Testimonials” section to your website. Include the review, the customer’s name, and a photo (if the customer is alright with that).
4. Use Facebook and Instagram for Local Reach
Social media helps us connect with local people. Posting often and running ads helps generate leads.
Post Photos of Finished Jobs
Post high-quality photos of fences right after finishing a job. Add the location and type of fence in each caption, so your leads get the best idea on what to expect or choose.
Share Before and After Shots
Visual content always grabs attention fast. People love seeing the difference a new fence can make.
Run Targeted Ads in Your Area
Use Facebook’s Ad Manager to target local homeowners by age, interest, and zip code. Again, a powerful Ads Optimizer Tool is your best bet in identifying and using high-performing ads. This not only helps with lead generation for fence contractors, but also to mainly generate newer relevant ads to boost conversions.
Use Short Videos and Stories
Show the team working, a fence going up, or tips for choosing a fence. Short and comprehensive clips help people trust you more.
Add a Contact Button on Profiles
Make sure each page has a “Call Now” or “Get Quote” button as CTA. These turn profile visits into real leads.
5. Partner with Local Businesses
Networking is a powerful way to get leads. It helps you build long-term relationships with people who deal with homeowners often.
Talk to Real Estate Agents
Agents help people buy and sell homes. Many of them need new fences for safety or looks. Offer them a small referral fee or a thank-you gift to make it a win-win.
Connect with Landscapers and Pool Builders
Homeowners often add fences after a new lawn or pool. Team up with other contractors and send leads back and forth.
Join Local Business Groups
Join your city’s local trade groups. Attend events and hand out cards. Face-to-face trust still matters, even in the digital age.
Sponsor Local Events or Sports Teams
Sponsor a little league team, a school event, or a fair. It gets your name in front of hundreds of local families, helping with lowkey lead generation for fence contractors like you.
Bonus Tips for Better Results
Use CRM Tools to Track Leads
A simple Customer Relationship Management (CRM) tool helps you track every call, form, or message. It tells you where each lead came from and when to follow up.
Follow Up with Every Lead
Most leads don’t hire right away. Call, text, or email within 24 hours. Then, follow up again after around 3 days.
Offer Free Estimates
People are more likely to call when there’s no pressure or cost upfront. Offer them free estimates, even if it’s only a rough one (be transparent about this).
Final Thoughts
Using these five methods, you can easily boost fence contractor leads without spending too much. A clear website, strong local ads, real reviews, active social media, and smart partnerships bring in steady work.
Each of these methods supports one other, creating a simple but powerful lead system that brings in new leads all year round.