CausalFunnel

June 24, 2025
What Is The Average Bounce Rate for Ecommerce Businesses?
Achieving a healthy bounce rate in ecommerce comes down to delivering relevant content, ensuring fast, intuitive design, and aligning acquisition strategies with shopper intent. 
June 24, 2025
Lead Generation Funnel: How to Build a High-Converting Sales Machine
With a well-optimized lead generation funnel, businesses create a sustainable system that attracts, nurtures, and converts high-quality leads at scale.
June 24, 2025
Top 5 Free Chatbots for Websites in 2025
Adding a chatbot to your website is no longer a luxury—it’s a dire need for every business, small or large. Whether it's answering customer queries instantly, qualifying leads, or improving retention, free chatbots for website can significantly improve your site's performance.
June 24, 2025
AI in Marketing Automation: 7 Real-World Examples
AI in marketing automation has changed the way businesses market their products by using data, machine learning and analytics in order to create a unique personalized experience for your customers. Marketing automation with AI provides businesses with the necessary tools to make decisions based on trends, customer preferences and patterns that allow businesses to tailor their marketing campaigns to better align with their target audience. 
June 20, 2025
Mastering the Lead Collection Process: A Comprehensive Guide
Lead collection is a fundamental component of any successful marketing strategy. By optimizing your approach, choosing the right channels, and using automation tools, you can significantly improve the quality and quantity of your leads. 
June 20, 2025
Top Benefits of Using Marketing Automation Programs for Your Business
Marketing automation programs are no longer a luxury—they're a must-have for modern businesses, including startups.
June 20, 2025
How We Delivered a 5x Improvement in Cost Per Lead
Homestead Pensacola is a high end residential community located in Florida. They were investing into paid searches, but were not seeing their desired returns as leads were coming in, but at a high cost, and their conversions were not consistent.
June 18, 2025
How Does Programmatic Advertising Work: The Complete Guide
Programmatic advertising represents a fundamental shift in digital marketing. Its complexity can seem overwhelming initially. However, understanding the core principles enables marketers to leverage its power effectively.
June 16, 2025
B2B Sales Process in Marketing: A Comprehensive Guide
Unlike B2C sales that’s comparatively shorter, B2B involves longer cycles, multiple stakeholders, and, unsurprisingly, larger contract values. Therefore, marketing plays a crucial role in enabling each phase by driving demand, nurturing leads, and aligning closely with sales teams.