EE Tours is a vibrant tour company that services New York, DC and Philadelphia. The company reached out to us here at CausalFunnel looking to improve their online presence in the highly competitive travel market. The company wanted to attract more high-intent visitors who were ready to buy, so we aligned their digital content with seasonal travel trends, while optimizing their website for SEO. In addition to the traditional page improvements, we took into account key off page SEO factors to ensure that link building and their social signs reflected this new approach.
We used our CausalFunnel AI backed tools to create a well rounded SEO plan that integrated one of our products, the best SEO reporting tools in order to create the best SEO report. By doing this, we are able to track performances and edit our strategies as needed in real time. This comprehensive strategy combined with on page and off page SEO factors the stage for this increase in organic traffic. This led to a significant transformation in EE Tours’ search engine visibility by earning them over $1,000 worth of organic clicks each month, earning them the title of trusted travel resources.
Before our help, EE Tours was struggling with minimal organic traffic, despite having a long history in the travel industry. Their website was not SEO optimized, which left them missing out on the seasonal search intent of potential customers. The website was also lacking critical off page SEO factors. Using keywords such as “New York in June” were not targeted, leading to missed opportunities to engage users who are in the early stages of their search. In addition to this, EE Tours relied on outdated SEO strategies that focused on the use of basic keywords rather than a user based content approach. They used on page content, but did not use off page SEO factors that led to their low online visibility.
Their competitors were taking away EE Tours’ potential costumes by employing robust on page optimization and strategic off page SEO factors that were outperforming their outdated SEO practices. This, in addition to the lack of reliable data the company was faced with the best SEO reporting tools needed to generate the SEO reports they needed. This data gap made it hard to track competitor activity, measure performance and adapt strategies in real time, which meant EE Tours was falling behind in this highly competitive industry.
In order to tackle this problem, we here at CausalFunnel began implementing a comprehensive strategy that created a new vision for EE Tours’ approach to website optimization and content creation. The first step was to identify seasonal keywords with high-potential that aligned with the travel habits of their target audience. Once we began focusing on specific, long tail keywords like ‘New York in (Month)” we were able to ensure that their content was meeting the needs of the everchanging traveler, while including off page SEO factors to improve external credibility.
After conducting in-depth keyword research, our team began a detailed competitor analysis in order to understand how leaders in the industry structured their content, and included both on-page and off page SEO factors. This research allowed for us to create a strong content structure that could offer insider tips, detailed itineraries and actionable insights into seasonal travel. Our strategy is about more than keyword stuffing; we create a dynamic content approach that is monitored by the best SEO reporting tools in order to provide SEO reports to track continuous ways to improve.
By aligning the content being created with seasonal relevancy, data driven adjustments and a strategic use of off page SEO factors, EE Tours was able to reap the benefits of improving their online visibility. This led to improvements in their search engine rankings while really resonating with travelers, establishing a long term increase in organic traffic.
Our CausalFunnel AI played a crucial role in the complete makeover of EE Tours’ digital strategy by providing complex, automated analyses while providing the framework to create actionable insights. We efficiently process data from top competitors while improving both on-page keyword opportunities and essential off page SEO factors like backlinks and social mentions. By completing this detailed analysis our team was able to create a unique content strategy for EE Tours that was aligned with user intent while improving their rankings.
With the in-depth analysis, our team was able to identify in-depth keyword and semantic analysis that goes beyond basic tracking to stay on top of upcoming seasonal trends and long-tail keyword opportunities. By integrating this with the best SEO reporting tools, we were able to generate an SEO report while monitoring performance in real time. This analysis allowed us to optimize each piece of content for more than just keywords, but also in terms of off page SEO factors that impact search engine rankings.
In conclusion, EE Tours’ journey went from minimal conversions to an electric online presence, all thanks to our team here at CausalFunnel. Once we began focusing on a detailed content structure built off of competitors’ data, seasonal keywords and both on-page technical and off-page SEO factors, the company saw an increase of over $1,000 monthly in organic traffic. This transformation was possible with the best SEO report that was created with CausalFunnels unique SEO reporting tools which allow for continuous insights and ongoing ways to improve.
This case study is the perfect example of how leveraging innovative SEO practices and using our advanced AI technology can drive significant business growth while positioning EE Tours in a better position to capture travelers year-round.
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