As the travel industry moves more online, having a robust SEO content strategy is key to standing out and maintaining a competitive advantage over others. Sustainable Wine Tours, a leading travel agency approached us here at CausalFunnel looking to grow their online presence and attract more customers through effective travel SEO techniques. Their goal was to significantly improve their search engine visibility and book more tours. Our team worked on refining their SEO content strategy, optimizing for seasonal keywords, and employing industry-specific best practices to improve their visibility in search engine results. This ultimately led to an increase in both site traffic and bookings for Sustainable Wine Tours.
The travel agency had an established online presence but was struggling to generate enough organic traffic and convert visitors into customers. Despite their competitive pricing and appealing travel packages, their website was not effectively driving leads, and their content was lacking a clear SEO strategy. The lack of a cohesive SEO content strategy and their poor website structure made it hard for potential customers to find their services which resulted in missed opportunities for growth. Additionally, the company had not been optimizing their website for seasonal keywords or conducted an in-depth SEO competitor analysis checklist to review. This left them at a disadvantage in the competitive tourism market where keyword optimization was essential for capturing attention.
Here at CausalFunnel we began by conducting a detailed technical site audit in order to evaluate the current state of Sustainable Wine Tours website so that we could identify key areas for improvement. This audit led our team to discover that there were issues with user experience, crawlability, and page speed which were hurting the site’s performance and user engagement levels. So, our SEO specialists began working to enhance the site’s technical aspects, addressing these issues to ensure that search engines could efficiently index the pages properly. This meant that users could navigate the website more seamlessly, resulting in improved site speed and overall usability of the site.
Next, our team shifted their focus to improving the website’s structure, specifically to enhance the booking experience to make it more user-friendly. By implementing travel seo strategies like calls to action (CTAs) and refining the site’s navigation, we made it easier for users to easily book their trips. As a result, the pages now encourage higher engagement from potential customers. This step was very crucial in increasing the conversion rate, as it provided a more intuitive and user-friendly experience for potential customers. Ultimately, this led to higher sales and more satisfied visitors.
In order to further optimize their SEO, our team began extensive keyword research which identified high-volume and low-competition keywords that aligned with the Sustainable Wine Tours target audience. This allowed us to then strategically implement seasonal keywords into their blog content to ensure the company could capitalize on peak travel periods and boost seasonal traffic searches. We also crafted a complete SEO content strategy that was tailored to the travel agency’s needs. We incorporated keywords that resonated with their target customers and aligned with their business sustainable goals, thus improving organic search rankings and engagement.
Then our team created a set of content templates that followed SEO guidelines and included proper reference links. This is how we ensure consistency and quality across all newly published content without ruining the voice currently on the website. We also created content templates that served as a resource for content writers, ensuring consistency and quality across all newly published blog posts, articles, and landing pages. Content templates made it easier for multiple writers to create similar content and optimize for SEO. The main goal was to ensure that the content remained relevant to the travel industry, answering the most common queries and providing valuable information for their audience. Content needed to adhere to SEO best practices in order to achieve higher visibility.
In addition to content creation, we also focused on building backlinks from authoritative, travel-related websites with high domain authority (DA). This is a great way to boost the agency’s search rankings but also help establish credibility within the travel industry. We wanted to enhance the trust among their target audience. The backlinks were specifically chosen to drive traffic from high-quality sources to ensure that Sustainable Wine Tours content reached the right audience. As a result, it contributed to an improved search engine performance in the competitive travel sector.
All in all, a comprehensive approach to travel SEO, including technical optimization, keyword research, SEO content strategy, and targeted backlink building, led us to successfully improve the Sustainable Wine Tours online visibility and booking conversions. By shifting our focus to seasonal keywords and ensuring that the website structure facilitated user engagement, we attracted more customers and increased revenue. As a result of the 13x increase in clicks, there was an improvement in both the quantity and quality of their leads. With the proper SEO foundation in place, Sustainable Wine Tours is now set up to compete effectively in the crowded travel market. This shows how our AI is tailored to travel SEO services and continues to bring measurable results.
Check out these increases in rankings!
Empowering businesses to optimize their conversion funnels with AI-driven insights and automation. Turn traffic into sales with our advanced attribution platform.
