New York Fun Tours, is a popular travel agency that offers many different New York City tours. They came to us here at CausalFunnel in order to optimize their digital marketing campaigns and improve their lead generation results. For agencies using travel advertisements as they are trying to grow online, using highly optimized digital advertising strategies is crucial for driving conversions. Our Travel Marketing Agency team focused on high-intent search terms and created advanced advertising strategies to boost the performance of New York Fun Tours’ campaigns.
When they came to us, New York Fun Tours had been running digital advertising campaigns but were dealing with challenges in ad targeting, conversion efficiency, and customer acquisition costs. Their campaigns were missing focus and structure, which caused a lot of wasted spend on irrelevant or non-optimized keywords. Their marketing struggles left them with a bad return on ad spend (ROAS) as they didn’t have proper user segments in their ad groups and the tour offerings of New York Fun Tours. They needed a solution that would position their travel agency ads to match high-intent searches for services like private car tours and food tours in New York City. Our main goal was to increase the amount of leads while maintaining an efficient budget allocation and ROI across campaigns.
Our solution to this tourism marketing problem required us to restructure New York Fun Tours’ existing Performance Max campaign. The team began by segmenting the service offerings into multiple different persona groups, where we made sure that each was aligned with highly relevant and high-intent keywords. Each persona group was created for a specific tour segment, such as ‘private car tour New York City,’ ‘NYC food tours,’ and other niche tours they offer. This allowed the ads to target the right customer segments and focus on buying intent keywords that shows the customer is more likely to convert into paying customers.
The keyword research process was a very important part of this strategy’s effectiveness. Our AI tools analyzed the most transactional search queries that were relevant to New York Fun Tours’ business, such as ‘private car tour New York City’ and ‘NYC food tours.’ This ensured that ads would appear for high-converting, highly specific searches regarding tours. The keywords targeted were optimized to make sure there was a buying intent behind the search, aligning perfectly with their business needs. This focus on high-intent keywords sent better-qualified leads to their site and improved overall campaign performance.
To ensure there was accurate tracking and measurement of the campaign’s success, our team implemented advanced GTM-based conversion tracking tools. This allowed New York Fun Tours to accurately capture and attribute lead actions, as a result we ensured that every click and interaction could be tracked and analyzed. The setup gave data driven insights into which keywords, asset groups, and ads were driving the most valuable conversions for their business.
Next, the AI-driven technology our team employed ensured that bidding strategies were being optimized in real time. Through unique machine learning algorithms, we were able to make data-driven adjustments to Performance Max campaign bids based on the customer journey and their behaviors. This resulted in higher conversion efficiency and better ad placements while improving their ROI.
The mix of segmenting campaigns based on tour offerings, targeting high-intent keywords, and utilizing real-time AI optimization provided a significant reduction in wasted ad spend. New York Fun Tours quickly saw an increase in the quality of leads and a substantial improvement in their overall ROAS. Our unique CausalFunnel technology ensured that each dollar spent on travel ads was optimized for the highest possible return on investment.
In conclusion, by restructuring the Performance Max campaign, incorporating high-intent keyword research, and implementing advanced conversion tracking, our team successfully improved New York Fun Tours’ tourism marketing efforts. The strategy not only improved their ad targeting efforts and campaign structure but also significantly boosted their conversion rates, leading to a more efficient allocation of their ad budget. New York Fun Tours can now enjoy higher-quality leads, better conversion rates, and a stronger tourism marketing agency strategy that aligns perfectly with their service offerings. This case study demonstrates the need for strategic tourism marketing with advanced AI-driven automation tools and a thorough understanding of customer intent.
Before CausalFunnel
After CausalFunnel
Empowering businesses to optimize their conversion funnels with AI-driven insights and automation. Turn traffic into sales with our advanced attribution platform.
