In the competitive vehicle technology and safety product industry, standing out in search results isn’t optional. Tadi Brothers, a leading retailer in backup and 360 camera systems, knew they needed expert help to elevate their organic visibility. They came to us here at CausalFunnel to implement our strategic Ecommerce SEO services all with one clear goal: drive more qualified organic traffic to their site. The results that followed was a powerful website transformation that resulted in a 50% increase in SEO clicks year-over-year.
Even though they offer a wide product range and a loyal customer base, Tadi Brothers was struggling with declining visibility in organic search. Their SEO for ecommerce sites lacked structure, keyword alignment, and content depth. There were also technical SEO issues such as crawl inefficiencies, slow page load times, and disjointed internal links that were dragging down their site’s performance. They had no consistent content plan or an Ecommerce SEO expert guiding long-term growth. Without addressing these root problems, TadiBrothers risked falling further behind competitors who were looking to capture the same audience.
Our team here at CausalFunnel started with a comprehensive Ecommerce SEO audit where we could dive deep into technical, on-page, and off-page issues. This is where our team uncovered critical bottlenecks like unoptimized product URLs, missing structured data, poor mobile experience, and low-quality backlinks. These findings allowed us to create the foundation of a structured, weekly SEO optimization plan that prioritized one issue at a time. As a result, our team was able to generate consistent SEO wins without overwhelming their internal team.
Next, we realigned their SEO strategy with user intent. By analyzing their product catalog and search behavior patterns, we redefined their content strategy to include high-impact keywords with commercial intent. Our keyword research was focused on high-volume, low-competition terms that matched both user questions and their business priorities. This allowed us to build a scalable content plan across product categories each piece crafted to educate, convert, and rank. This plan is adaptable to grow with their business.
Our CausalFunnel proprietary AI platform was able to expedite the entire process by automating repetitive tasks and identifying performance gaps in real time. Our AI was able to detect and resolve indexation issues, removed dead-end pages from the crawl path, and optimized internal linking. This led to a better crawl flow and topical authority that improves search engine rankings. After this, site speed, which was previously a major barrier, was dramatically improved through image compression, lazy loading, and script deferral recommendations from the AI’s audit engine.
We also used CausalFunnel’s advanced keyword clustering to ensure that each content piece helped create a larger ecosystem of relevant, educational content. This allowed us to build silos of authority around core product themes resulting in significant SERP improvements for competitive keywords. Our AI system is continuously monitoring algorithmic shifts and flagged content for refresh or restructuring, keeping Tadi Brothers ahead of the curve.
Finally, our team executed a niche-specific backlink strategy, using the AI to identify and prioritize the highest-value backlink opportunities. With AI-driven outreach, we secured high-authority links from relevant domains, which further improved domain trust and organic rankings. These links, combined with optimized on-page SEO, helped shift multiple products from page 2 to page 1 on Google.
This Ecommerce SEO case study shows the power of data-driven, AI-backed strategies. With Ecommerce SEO services tailored to their business and powered by CausalFunnel’s intelligent automation, Tadi Brothers saw a 50% YoY increase in organic clicks. From technical fixes to topical content strategy, we turned a stagnant site into a high-performing ecommerce engine. Whether you’re a growing retailer or an established brand, partnering with an Ecommerce SEO expert who brings strategy, execution, and automation can be the difference between page two and page one.
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