When Community Wine and Spirits came to us here at CausalFunnel, they were looking for a proven way to boost their SEO presence and authority as they explored their ecommerce niche. In less than 2 months, our team was able to successfully increase their Domain Rating from 14 to 38. The results were a 3x improvement. The transformation seen was due to the addition of high-quality backlinks from authoritative, niche-relevant websites and well-optimized, engaging content. This strengthened their website’s SEO signals and domain trust. In this case study we will share the results that show how targeted Ecommerce SEO services can dramatically improve your online authority, fast.
Community Wine and Spirits, is an independent liquor retailer in New York City. Their retail location has a strong offline presence but was struggling to gain similar traction online. Despite offering a professionally curated selection of wines and spirits, their website wasn’t ranking for relevant keywords, and their Domain Rating of 14 drastically limited their ability to appear in organic search results. While there were previous SEO efforts, they lacked structure and a focused strategy for gaining backlinks or publishing high-impact content. They needed a scalable approach to SEO for liquor store visibility, and they needed a strategy that could rapidly build authority and unlock organic growth.
To begin, our team conducted a full audit of their website and backlink profile. We identified content that needed to be optimized, internal linking, and authority-building on related websites. There were a lot of product and category pages that had missing or duplicated content. There were also blog posts that weren’t optimized to attract long-tail keywords or external links.
To fix this, our team created content hubs that revolved around wine education, local tasting events, and gifting guides. Everything was optimized with structured data and rich snippets of information. We then matched this content with outreach campaigns that targeted websites in the food, beverage, and lifestyle industries. This helped us gain backlinks that provided contextual value and improved both trust flow and domain relevance in Google’s eyes.
First, we began by deploying CausalFunnel’s AI backlink intelligence engine to find websites with high authority in the wine, spirits, and ecommerce space. Thanks to the predictive relevance scoring, we were able to choose the best publishers to reach out to with tailored content pitches that positioned Community Wine and Spirits as a knowledgeable, trustworthy source. A great way to earn backlinks that improves ranking and adds real SEO value.
Next, our team used our content generation tools to scale the production of keyword-rich blogs and optimized product category pages while maintaining brand consistency. These content templates were carefully structured around keywords like “Ecommerce SEO services” and “SEO for liquor store,”. This is a great way to improve topical relevance and increase the site’s ability to rank for both short-tail and long-tail search queries.
Finally, our team ran a technical SEO audit to remove crawl barriers, fix internal link issues, and implement schema markup across the most important landing pages. These technical upgrades made it easier for search engines to index the site and understand its authority signals. Together, these changes created a compound effect that led to the Domain Rating increasing from 14 to 38 in less than 60 days.
In conclusion, this Ecommerce SEO case study shows what is truly possible when a business commits to real SEO improvements. Community Wine and Spirits came to CausalFunnel needing more visibility and now they have a site that search engines trust and rank. Thanks to niche-relevant backlinks, optimized content, and AI-driven strategy, we were able to build a strong digital authority fast. Whether you’re a liquor retailer or an ecommerce brand in any industry, having the right SEO foundation makes all the difference and we’re here to build it with precision.
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