In competitive markets like the travel tourism industry, visibility is essential. Big Apple Jazz, a boutique travel company that provides Jazz tours in NYC, came to us here at CausalFunnel as they were struggling to be seen by their target audience, despite having curated travel packages. After seeing minimal growth from paid ads and social media, Big Apple Jazz was looking for a more sustainable, long term solution. That’s where our track record of improving seo for travel websites came into play. In just two months, our causalFunnel AI’s advanced SEO strategies led to a 3x increase in clicks and 2.6x increase in impressions.
Our client’s travel agencies specialize in unique private and group jazz tour itineraries, and had built up a great reputation, but were getting lost online. Their main challenge was that they were not ranking for the keywords that their ideal customers are searching for. Big Apple Jazz was using traditional travel SEO strategies, but the efforts were not leading into traffic or sales. This was because most SEO tactics used were generic, and not relevant to the unique approach needed for their business model.
By overlooking the specialized content needs of SEO for travel agencies, they weren’t able to attract the niche customers they were targeting. The issues involved blogposts that lacked keywords, inconsistent on page SEO, and minimal technical SEO. Thanks to our CausalFunnel AI, we were able to see measurable results thanks to our data driven solutions.
Our AI powered systems started by analyzing Big Apple Jazz’s digital presence, everything from keyword gaps to site structure in order to find out why exactly the site wasn’t ranking. Due to our past experience with SEO for travel blogs, we were immediately able to identify underutilized long tail keywords to restructure their blog to be semantically relevant. Then, we went into optimizing meta tags, adding new pages that targeted SEO and improved internal linking which made Big Apple Jazz’s search footprint more diverse. Our AI was able to identify what users are really searching for not only on a global level, but locally and seasonally, in order to refine the content strategy.
In addition to this, we implemented our customer lifetime value model that allows us to adapt their website based on user behavior, bounce rates and engagement rates. Our persona nudge dashboard was then used to implement personalized call-to-actions and to adapt flow which led to longer visitor sessions. This is where our seo services for travel websites were able to show how a data drive approach mixed with technical seo is needed in order to get a high performing, cost efficient result. As a result, Big Apple Jazz didn’t just see an increase in traffic, but an increase in ideal customers.
Our team began by working on the backlink issue by improving internal linking and gaining high quality links that improved the site’s authority. Our travel seo specialist then began working on content to ensure all new content had the proper keywords to target their ideal audience and the algorithm. This was the perfect mix of strategic and tactical strategies.
Then, we went on to apply our behavioral models by creating customized visitor paths that increased retention rates while lowering bounce rates in order to improve their SEO ranking. By tailoring each touchpoint in order to match the search intent of users we were able to create a strong strategy that goes beyond traditional seo services in the travel industry.
By the end of month two, Big Apple Jazz saw an 2.6x increase in impressions and 3x increase in clicks. But, most importantly, these were sustainable, organic growth that was linked to buyers with real intent to purchase. Our team was able to not only provide more visibility, but also sustainable long term growth.
Niche businesses in the travel industry require a unique SEO approach that is hyper targeted, user behaviour informed and data driven in order to be successful. Generic travel strategies don’t work for unique businesses, but precision does. Our CausalFunnel AI was able to implement a tailored, AI driven strategy that would ensure long term success.
Below you can see the significant increase in clicks within the last three months :
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