Bubs and Sass, a rising brand who specializes in handcrafted jewelry and fashion accessories, found themselves stuck in their digital journey. Bubs and Sass had a loyal customer base and a beautiful product lineup but their online visibility was minimal. With only 60 clicks per month through organic search, their growth potential was severely limited. That’s when they came to us here at CausalFunnel to implement our AI-powered Ecommerce SEO services that are tailored for fashion brands. In just a few months, the result was clear: a 6.6x increase in clicks lifting them to 398 and a 16.7x increase in impressions. This opened new doors for organic growth, visibility, and conversions.
The Bubs and Sass team had invested time and effort into their Shopify store and social media presence, but their SEO strategy lacked structure and sustainability. While their brand resonated with customers once discovered, the real challenge was being found in the first place—especially in a saturated market where big players dominate fashion-related search queries. The brand had attempted keyword optimization in the past, but without consistent audits, content strategy, or backlink building, the site remained buried beneath competitors. Knowing that traditional efforts weren’t enough, they began searching for a partner that could deliver intelligent, automated, and effective fashion SEO strategies.
Our team here at CausalFunnel began with an extensive audit of the Bubs and Sass website. This included technical diagnostics, performance reviews, content gap analysis, and backlink profile evaluation. Our AI platform instantly uncovered critical issues that were overlooked before such as broken internal links, missing structured data, and under-optimized metadata. While doing this audit, the lack of keyword depth and content targeting became clear. Their blog and product pages weren’t ranking for the right terms, which meant search engines and users weren’t able to find them. It became clear that a complete SEO strategy backed by an AI-assisted approach would be essential to scale effectively.
Before designing a tailored SEO roadmap, we dug deeper into the brand’s niche. CausalFunnel’s AI was able to analyze their existing users, the industry landscape, and search behavior across the jewelry and accessories space. We ran extensive keyword research using our proprietary machine learning to find low-competition, high-intent terms that were specific to their product lines. This allowed us to design a content strategy designed not only to inform and inspire customers but also to rank. This formed the foundation of a true Ecommerce SEO case study in action by bringing together data, strategy, and automation.
With a plan in place, we moved into action. First, the team began by addressing all high-priority technical issues were found during the initial audit. Thanks to CausalFunnel AI’s real-time diagnostics capabilities, we were able to fix broken links, optimize load times, and clean up crawl errors without any delays. These technical fixes were able to give the site a stronger baseline for indexability while building trust with search engines. But technical SEO was only the start.
Next came a strategic content development plan. Their content team, guided by the AI-powered keyword clusters, was able to begin product descriptions and collection page content. Our team was able to write blog posts that aligned with searcher intent. The copy wasn’t just optimized, it was meaningful, brand-consistent, and structured to build topical authority while resonating with users. To further improve the site architecture and engagement, we implemented an internal linking strategy based on topic clustering principles. This not only made navigating the site easier for users but also allowed link equity to flow more effectively between priority pages. It’s a great example of scalable SEO for fashion ecommerce.
Link building and performance maintenance were the final tasks to be completed. We were able to secure high-quality backlinks from fashion blogs, accessory directories, and lifestyle websites to improve domain authority. As these links went live, Bubs and Sass saw their rankings begin to rise. But unlike most agencies, our work doesn’t stop there. Our CausalFunnel AI continued running weekly audits, proactively identifying new technical or content-related issues as they arose. This continuous cycle of auditing, optimizing, and adapting allowed us to maintain growth momentum and prevent stagnation. The site didn’t just rank, it stayed competitive.
The outcome is a powerful reminder of what’s possible when automation meets strategy. Bubs and Sass achieved a 6.6x increase in clicks, jumping from 60 to 398 monthly visits from organic search and they continue to grow. They also achieved a 16.7x increase in total impressions jumping from 5.2k to over 86.8k impressions. More importantly, they now have a system in place for long-term visibility, powered by data, AI, and proven best practices. For any fashion brand looking to find measurable results, this story demonstrates how Ecommerce SEO services can drive transformation, especially when used with intelligent tools and an expert team. If you’re looking for a real-world example of how to scale sustainably, this is an Ecommerce SEO case study worth remembering.
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