Adam & Eve Tours came to CausalFunnel looking to improve their overall website authority and long-term organic visibility. While the brand operated in a competitive travel niche, their extremely low Ahrefs Domain Rating limited their ability to rank for important service and destination-based keywords.

From the start, they were looking to understand how to increase domain rating in Ahrefs using a balanced SEO strategy that combined backlinks, on-page improvements, and technical fixes. The objective was not just rapid DR growth, but a stable authority foundation that could support future content and rankings.

Background & Problem

At the time of onboarding, Adam & Eve Tours had an Ahrefs Domain Rating of 3.4, making it difficult to compete with established travel and tour operators.

The main challenges included:

• A weak and underdeveloped backlink profile

   

• Limited authority signals from relevant travel domains

   

• Technical and crawl-related issues affecting site health

   

• Pages that were not fully optimized to support keyword growth

   

The team wanted clarity around domain rating factors and what actually contributes to sustainable DR growth, rather than relying on shortcuts or risky link tactics.

Case Study

Authority & Competitor Analysis

CausalFunnel began by analyzing competitors within the travel and tourism space. This helped identify:

• The types of domains linking to higher-authority competitors

   

• Gaps in referring domains and content relevance

   

• Opportunities to build links from trusted, niche-aligned sources

   

These insights shaped a clear roadmap focused on relevance, consistency, and authority.

High-Quality Backlink Building

We implemented a diversified backlink strategy focused on natural acquisition and long-term value.

Backlinks were built from:

• Relevant community websites

   

• Travel and tourism niche directories

   

• Business listing platforms

   

• Authority blogs and content-sharing sites

   

To maintain a healthy backlink profile, we ensured:

• A balanced dofollow and nofollow link ratio

   

• Anchor text diversity, including brand, URL, generic, and partial-match anchors

   

This avoided over-optimization and aligned with best practices for sustainable DR growth.

Contextual Content-Based Links

All backlink placements were supported by original, high-quality content. Links were placed contextually within articles rather than in footers or sidebars.

This approach:

• Improved link relevance

   

• Strengthened topical authority in the travel niche

   

• Sent clearer quality signals to search engines

   

Content relevance played a key role in strengthening overall authority.

Domain Rating Progress

Before CausalFunnel

After CausalFunnel (Within a Few Months)

• Domain Rating: 23

   

• Growth: +19.6 DR points

This steady improvement reflected a well-balanced SEO strategy rather than isolated link-building efforts.

How CausalFunnel AI Fixed the Problem

On-Page SEO Improvements

Once authority-building was underway, we optimized key pages to better support rankings and backlink value. This included:

• Refining meta titles and descriptions

   

• Improving header structure (H1–H3)

   

• Strengthening internal linking across service and destination pages

   

• Closing content gaps and improving thin pages

   

These changes improved keyword targeting and page-level relevance.

Technical SEO Fixes

CausalFunnel AI identified and helped resolve several technical issues that were limiting site performance:

• Crawlability problems

   

• Indexing-related errors

   

• Inefficient site structure

   

• URL and redirect inconsistencies

   

Cleaning up these technical issues ensured the site could fully benefit from both on-page improvements and new backlinks.

Centralized Tracking & Clarity

Using CausalFunnel’s tracking dashboard, the Adam & Eve Tours team could clearly monitor:

• Backlinks acquired

   

• Pages optimized

   

• Changes in Domain Rating and overall authority

   

This made it easier to connect actions taken with measurable DR improvements and adjust priorities as needed.

Key Takeaway

Adam & Eve Tours increased their Domain Rating from 3.4 to 23 by focusing on the fundamentals that matter most. Quality backlinks, contextual content, strong on-page SEO, and solid technical foundations worked together to drive consistent authority growth.

This case study clearly shows that a good domain rating is less about speed and more about relevance, balance, and long-term consistency.

Conclusion

By using CausalFunnel AI to identify authority gaps, build high-quality backlinks, improve on-page SEO, and fix technical issues, Adam & Eve Tours now has a scalable framework for continued organic growth.

As they expand their content and target new keywords, this foundation will continue supporting stronger visibility and authority within the competitive travel search landscape.

Looking to increase your Domain Rating the right way? Get started with CausalFunnel today.