Customer Life Time Value Models in the Era of AI and Cookie-agnostic data

Every business needs a good life time value model to a) estimate a new customer’s worth, b) drive their existing customer value by utilizing existing data. We launched our LTV booster AI model for small and medium size businesses to boost their existing customer’s value.

Our CausalFunnel LTV Engine is built on top of the proprietary cookie-agnostic data pipeline and combines anonymous visitor data with existing customer data to boost life time value of existing customers. 

Our LTV Engine works in the background to predict the existing customer behavior using personas and uses that to drive more sales. The personas that drive the LTV Engine are discovered by combining the store’s existing customer behavior data with CausalFunnel’s powerful anonymous visitors indentification and categorization pipeline.