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Published by Tegan Elliott on September 3, 2025
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How to Use AI to Increase SEO: Simple Guide for Better Rankings

Artificial intelligence (AI) is noticeably changing how websites rank on Google. Smart tools help you climb higher in search results. This guide shows you simple ways to use AI for better SEO.

What is AI in SEO?

In a broad sense, AI helps computers think like humans. Google uses AI to understand your website better. Good content that helps real people (your target audience) gets better rankings and this can be achieved through AI for SEO.

AI tools can help you:
• Find the right keywords
• Write better content
• Fix website problems
• Track your progress

Finding Keywords with AI Tools

Keywords are the words people type in Google when searching for something, be it a product, service, or anything else. AI tools find the best keywords that can help your business with SEO.

With AI to increase SEO, keyword research can be done in minutes as opposed to traditional keyword research that takes hours. AI tools show you what people really search for.

AI tools tell you which keywords are easy to rank for, and also long phrases that people use. These longer phrases, referred to as long-tail keywords, often convert better than short ones.

Along with keyword intelligence, AI-powered SEO tools that also offer features like strategic link building, content optimization (EEAT principles and semantic SEO), and more give you the best opportunity to compete against industry giants for visibility. 

How to use AI for keyword research

Start with your main topic. Type it into an AI tool. The tool will suggest related words and phrases.

Look for keywords with good search volume. Avoid keywords that are too competitive and look for untapped keyword opportunities. Pick 5-10 keywords for each page you create.

Creating Content That Ranks Higher

AI helps you write content that people will find most relevant and useful. Good content gets shared and linked to, which in turn boosts your SEO rankings.

Content ideas from AI

Ask AI tools what questions people have and use these questions as blog post topics. Answer them clearly in an easily understandable way. AI can also suggest content outlines that work best. 

Writing tips with AI help

Keep sentences short with simple words that anyone can follow. AI tools check if your writing is easy to read.

Break up long paragraphs to use bullet points that are comprehensive and helpful. Add headers to organize to make headings and subheadings stand out.

Some AI tools, like Grammarly and QuillBot, make your writing clearer. They spot mistakes you might miss. Better writing means better rankings.

Making Your Website Faster with AI

Website speed affects your rankings more than you can imagine. In today’s fast-paced digital era where the audience hardly has the time to go through any website, slow sites can be most frustrating. You can lose visitors and have a high bounce rate. 

AI tools, like GTmetrix and PageSpeed Insights, can find and help you fix speed problems. These AI for SEO tools scan your whole website. They tell you exactly what slows it down. Most suggest specific fixes too.

Common speed fixes AI finds

  • Compress large images
    • Remove unused code
    • Use faster hosting
    • Enable caching

Technical SEO Made Easy

Technical SEO sounds scary but AI makes it simple. AI tools find problems automatically and even suggest how to fix them.

Important technical factors

  • Mobile-friendly design
    • SSL certificates
    • Clean URLs
    • Proper redirects

AI audit tools check all these things and create reports that are easy to read and understand. No technical skills needed.

Run these audits monthly. Fix problems as they appear. Clean websites rank better than messy ones.

Building Quality Links with AI

Links from other websites boost your rankings. AI helps you find the best link opportunities. It also makes outreach much easier.

Top AI-powered SEO tools find websites that might link to you. They also help you contact website owners. Personal messages work better than generic ones.

Link building strategies with AI

Create content that caters to your audience and is also created to help with SEO. Then use AI to find people who might share it. Industry blogs and news sites are great targets.

AI can write personalized outreach emails. It checks what topics each website covers. This helps you write relevant messages.

Tracking Results with AI Analytics

While using AI to increase SEO, you also need to measure your SEO progress. AI analytics tools show what works. They also warn you about problems early.

Key metrics to track

  • Organic traffic growth
    • Keyword rankings
    • Page loading speed
    • User engagement

AI tools make sense of all this data. They create simple reports and charts. You can see trends without being a data expert.

Best AI analytics tools

  • Google Analytics 4
    • Search Console 

Pro tip: Set up weekly reports. Look for patterns in your data, and double down on what works best.

Local SEO with AI Help

For Local businesses, local SEO is the need of the hour. AI tools help you show up for nearby searches to bring in more customers from your area.

Local SEO essentials

  • Google Business Profile
    • Local keywords
    • Customer reviews
    • Local citations

AI tools manage all these tasks. They can even respond to customer reviews. This saves you time while improving your rankings.

These tools track your local rankings. They also find citation opportunities. Citations are mentions of your business online, such as, on local directories and social media.

Using the best SEO Tools to identify the most feasible and effective keywords for local intent, a tour company saw a whopping 863% increase in impressions and 4x increase in clicks.

Voice Search and AI

As of 2025, more people use voice search every day than ever before. They ask conversational questions and AI helps you optimize for these spoken queries.

Voice search differences

  • Longer questions
    • Natural language
    • Question format
    • Local intent

Create content that answers common questions. Use the same words people speak and AI tools show you these conversational phrases.

AI Content Optimization Tips

Good content is the heart of SEO. AI helps you make content that both users and search engines approve of.

Content optimization checklist

  • Use keywords naturally throughout content
    • Include related topics
    • Add helpful images
    • Write clear but short headlines

AI tools score your content quality and compare it to top-ranking pages. This shows you exactly what to improve.

Making content more engaging

Add personal stories and examples that your audience can relate to. Use simple words that everyone understands. To break the monotony, break up text with images and videos.

AI can suggest better headlines. It knows which words get more clicks. Test different versions using a powerful A/B Test Platform to see what works. This isn;t limited to text but everything on the page, including buttons (like CTAs), color theme, pricing, and more. 

A local boat tour operator in Hawaii used A/B testing from a highly efficient A/B Test Platform and the conversions for one of their services doubled due to improved website performance!

Common AI SEO Mistakes to Avoid

While AI is powerful, it’s far from perfect. Avoid these common mistakes when using AI for SEO.

Biggest mistakes

  • Relying completely on AI content
    • Ignoring user experience
    • Keyword stuffing
    • Not checking AI suggestions

Always review AI-generated content to make sure it sounds natural and helpful. Double-check facts and statistics to ensure everything makes sense for your audience. Add your own insights and personality.

Future of AI in SEO

With the rate at which AI is advancing, it’ll keep changing SEO. New tools appear every month. Staying updated with the latest developments is the right approach.

Upcoming AI trends

  • Better content generation
    • Smarter keyword research
    • Advanced user tracking
    • Personalized search results

Start using AI tools now and learn how they work, to always stay ahead of your competitors.

Getting started today

Pick one AI tool to try first. Learn it well before adding more tools. Focus on solving your biggest SEO challenge.

It’s best to choose AI-powered SEO Tools that offer multiple features rather than relying on different tools for different features. 

Final Thoughts

AI makes SEO easier and more effective. These tools save time while improving results.

Remember that AI is here to help humans and not replace them. Your expertise and creativity still matter most. Use AI to handle routine tasks so you can focus on strategy.

The best SEO strategy combines AI efficiency with human insight. This approach strikes the right balance between AI and human touch to give you better rankings, more traffic, and higher conversions.

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