With more and more businesses focusing on their digital presence, every detail on a product page can influence your customer decisions. Businesses are looking for an effective ab testing tool to evaluate what design changes to make in order to improve conversions. Marathon Snorkeling, a growing tour company, partnered with CausalFunnel AI to maximize its website’s performance and discover the impact of even the smallest design shifts.
Marathon Snorkeling wanted to increase online bookings for their tour packages. The company had a functional website but was dealing with low click-through rates on its “Check Availability” button. Traditional ab testing services gave them limited insights, and they needed a smarter approach to fix their ads. Their challenge was to identify which changes would improve conversions without wasting time and resources on trial and error.
To address the issue, we set up a simple test for Marathon Snorkeling: moving the “Check Availability” call-to-action (CTA) button. In the original design, the CTA was hidden in the bottom-right corner of the product page. This placement caused many users to overlook it, which made it ineffective. Using CausalFunnel, an ab testing tool, the company shifted the button directly next to the price, making it more visible and contextually relevant.
The results were clear. In Group A (original design), the button drew only 10 clicks from 309 views, giving a 3.24% conversion rate. In Group B (new CTA position), the button generated 22 clicks from 331 views, doubling the conversion rate to 6.65%. The increase in clicks highlighted how critical your CTA placement is, and it showed the need for intelligent ab testing tools that could show you what needs to change.
Test Variant A
Test Variant B
Our CausalFunnel AI is able to use automation in a way that goes beyond traditional ab testing companies. Instead of manually running experiments, the platform continuously tested design variations in real-time, using predictive models to prioritize the most impactful changes. By integrating our advanced analytics, the CausalFunnel team pinpointed the exact design element like the button placement that was hindering conversions.
Unlike older systems, CausalFunnel AI eliminated the guesswork. It compared user behavior patterns and delivered recommendations as if acting as the best ab testing software available. For Marathon Snorkeling, this meant they were able to see faster results with fewer wasted impressions. The AI-driven platform saved time while offering a clearer picture of customer decision-making, something traditional ab testing services failed to provide.
Key Takeaway : The benefit of ab testing comes from scalability. While one experiment doubled conversions, CausalFunnel AI created a roadmap for future optimization. Marathon Snorkeling has gained an ongoing strategy rather than a one-time win, proving that choosing the right ab testing tool drives long-term growth.
Test Results in our easy to read dashboard
Marathon Snorkeling’s success demonstrates the power of leveraging AI-backed ab testing tools. By simply repositioning a CTA, they doubled their conversion rate, but the real breakthrough came from CausalFunnel AI’s ongoing insights that will continue to support them. Unlike generic ab testing companies, CausalFunnel provided data-driven recommendations and scalable strategies that positioned Marathon Snorkeling for lasting success. For brands seeking growth, pairing with the best ab testing software can turn small design changes into significant business results.
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