Dunkin Diamonds is a renowned jewelry store chain located in Ohio and Florida that carries high end, fashionable diamonds. The company decided to expand their reach to include online sales, but ran into issues converting website visitors into paying customers. This was different from their storefront that has a loyal customer base, as large numbers of online visitors were abandoning their carts before making a purchase.
Dunkin Diamonds was facing two main issues with their website that was not an issue in their in person locations. The first issue was that many online customers were upset that many of their specialized discounts were only available in person, and not online. This resulted in online buyers feeling less valued by the business. The second issue was that shoppers who were looking to buy multiple pieces were not given the same incentives online that they saw in person. These setbacks led to a high cart abandonment rate.
In order to address this issue, Dunkin Diamonds began working with CausalFunnel in order to use our AI-driven intent prediction technology to improve their website’s shopping experience. CausalFunnel’s technology helped Dunkin Diamonds by analyzing real time visitor behavior in order to predict buying intent. As a result, Dunkin Diamonds was able to identify high intent visitors while browsing in order to target those visitors with offers to encourage their purchase.
With the help of CausalFunnel’s technology, Dunkin Diamond was able to offer personalized strategies that significantly lower the cart abandonment rate while improving user experience. Online shoppers were now able to receive the offers and promotions that were available in the physical store. In addition, incentives were now available to customers who were purchasing multiple pieces, encouraging transactions to be completed. The implementation of CausalFunnel’s technology resulted in a 200% increase in online orders, highlighting the effectiveness of AI drive strategies in e-commerce.
In conclusion, Dunkin Diamonds successful transition into offering online retail options demonstrates the need to understand customer behavior and benefit of acting on data driven insight. With the help of CausalFunnel technology, key challenges can be addressed paving the way for substantial growth in online sales. This case highlights the need for innovative solutions in e-commerce in order for your business to grow and succeed.
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