HoneyLux, a Canadian brand that specializes in luxurious, eco-friendly silk and acetate accessories, was dealing with challenges in maximizing their online visibility and search engine rankings. Their website struggled to attract organic traffic, despite being featured in major publications with Vogue and GQ. This limited their potential for online sales growth. In order to fix these issues, we enhanced their SEO strategy and created a stronger digital presence. HoneyLux’s goal was to increase their search rankings while protecting their sustainable long term growth in this competitive market.
HoneyLux is an established fashion eCommerce brand that caters mainly to customers in North America and the UK, selling both online and in over 400 retailers. Nonetheless, their website was suffering from technical SEO issues, a weak domain authority and a lack of optimized content. Their category pages were not optimized for search engines, and they were far behind their competitors when it came to keyword strategy. These issues may not seem like a big deal, but it hindered their ability to rank for essential keywords related to fashion SEO and SEO for fashion eCommerce. Due to their impacted online presence, they were having difficulties attracting new customers organically, leaving them to rely on paid ads for sales.
Our team began this project with a detailed eCommerce SEO services audit which uncovered many technical and on page errors. The site has issues with crawlability, missing structured data and slow loading pages, all of which impact search rankings. Their category pages were lacking important content that search engines needed to understand and rank websites effectively. These issues led to a negative user experience and high bounce rates which means a low conversion rate for their organic traffic.
In order to fix this, our team conducted a detailed competitor analysis. This research showed that HoneyLux was falling behind the SEO for fashion eCommerce brands that was typically used. They also had many keyword gaps that their competitors were filling, leaving them to miss out on high value search terms that drive targeted traffic to their store. By missing out on these opportunities, they were losing customers to competitors who had optimized content and a higher domain authority.
The first step to helping HoneyLux was to fix the technical SEO issues they were facing. We implemented our CausalFunnel Ai in order to restructure data, improve the site’s internal linking structure and optimize metadata which improves crawlability. Page speed optimization was done to improve search rankings, improve user experience and limit load times. Not only did this improve rankings, but it also led to higher engagement rates as users were able to enjoy a faster load time and found it easier to navigate the site.
After that, our team optimized HoneyLux’s category pages by creating detailed, keyword optimized text sections below pagination in order to provide essential information to users and search engines. This improves keyword relevance, which allows for better rankings of key fashion related search terms. As a result, we saw an over 8x increase in clicks. Next, we began a keyword gap analysis that is guided by the content creation strategy to ensure that new blog posts, landing pages and product descriptions target high converting search terms within the Ecommerce SEO Case Study niche. By including informative content, we were able to position HoneyLux as an industry authority, future strengthening their customer trust and credibility.
To improve HoneyLux’s domain authority we implemented a robust off-page SEO strategy. We use our CausalFunnel AI to build high quality backlinks by creating guest posts, partnerships and digital PR efforts. Our team also leveraged HoneyLux’s existing press mentions by optimizing their referral traffic, and securing authoritative mentions in relevant industry publications. By creating a diverse backlink profile and gaining links from reputable sources, HoneyLux saw a significant improvement in their authority score, which makes them more competitive in search rankings.
By addressing technical errors, implementing a strong content + backlink strategy and optimizing category pages, our CausalFunnel AI was able to significantly improve HoneyLux’s search rankings and organic traffic. This led to a notable increase in keyword visibility, improved conversions and higher domain authority. This Ecommerce SEO case study has show the power of strategic SEO improvements that drive growth for fashion SEO brands, showing the difference that a well implemented SEO plan can have in the competitive Ecommerce space. As a result, they have seen an 8x increase in clicks and 8.5x increase in impressions. These strategies have set up HoneyLux to see the long term growth that a data driven SEO strategy can provide.
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