Documentations and APIs

Why Cookie Agnostic Means Cleaner Data

Marketing teams spend years trying to correct the distortions caused by cookies. Every analysis starts with a familiar struggle. Numbers do not line up. Channels fight for credit. Conversion journeys appear broken or unfinished. Even the most experienced teams feel unsure about what is real and what is a tracking illusion. This is why the idea of cookie-agnostic measurement attracts so much interest.

How to Increase Conversions of VPN Users with CausalFunnel

VPN traffic has become a normal part of digital customer journeys. People use VPNs for privacy, price checking, location based deals, or simple browsing comfort. While VPNs benefit users, they create major complications for businesses that depend on analytics and conversion data. Traditional tracking breaks. Cookie based systems fail. Attribution becomes unclear.

How to Read a Heat Map in CausalFunnel Platform

Heatmaps are becoming increasingly popular for their accuracy and insights that they give about your website visitors’ behavior patterns. Reading a heat map is not just about looking at colors, it’s about understanding how users interact with your website and making meaningful decisions from that data.

Strategies To Decrease Your Bounce Rate Using CausalFunnel

Every e-commerce owner knows how frustrating it can be pouring time and money into a website, only to have visitors leave after visiting a single page. This quick exit which is known as the bounce rate, can feel like customers are walking into your store and heading right back out the door without even taking a look around. In this post, we’ll explore how to decrease bounce rates for your small or medium-sized business thanks to smarter strategies and tools like CausalFunnel.

How to Use A Countdown Timer to Create FOMO in Your Business via Visitor Incentive Tool

In today’s fast-paced world, attention is the only thing that holds value. That is where having a countdown timer becomes crucial. You may have come across different websites using countdown timers for discounts, special offers, and limited-period offers. All of these create a sense of urgency and push the visitor to make a purchase for their benefit. This marketing tool works for all kinds of businesses, small and large. Let’s understand how you can use a countdown timer on your website to increase purchases. This is an everything-you-need guide for you to get started on using a countdown timer and things to avoid.