A good impression share depends on your campaign goals and industry competition. Most advertisers aim for 60% to 80% on high-intent keywords. For branded campaigns, the target is often much higher. Always balance visibility with cost and conversion performance.

Start by checking if budget or ad rank limits your visibility. Fix the main issue instead of making random changes.

Quick actions include:

• Increasing budget for high-performing campaigns
• Improving ad relevance and click-through rate
• Refining keywords and removing low-quality traffic

Focus on changes that match your campaign data.

Lost impression share due to rank shows missed impressions from a low ad rank. It means your ads did not compete well enough in auctions.

This usually happens due to:

• Low bids
• Poor ad relevance
• Weak landing page experience

Improving these areas can increase your visibility.

Increasing bids can improve impression share in some cases. But it does not fix issues like poor relevance or weak targeting. If your ads are not relevant, higher bids may waste the budget. Always fix quality and intent before raising bids.

You should review impression share at least once per week. Check more often if you are testing changes or scaling campaigns. Track trends over time instead of reacting to daily fluctuations. This helps you make better long-term decisions.

Yes, some tools help improve performance by optimizing targeting and signals. For example, CausalFunnel uses AI to identify high-intent users. It improves conversion signals and reduces wasted ad spend. This helps campaigns win more valuable impressions over time.