If you’re selling online, you’d be amazed how one small change can swing results. Body Glove, known for their tours, came to CausalFunnel when they decided to experiment with their product pages. They weren’t looking to overhaul the site, but to optimize it. The idea was simple: bring customer reviews front and center. 

Background & Problem

Body Glove came to us with plenty of positive Google reviews. The issue wasn’t the quality of the feedback, but it was the placement of these reviews on their site. Reviews were tucked away below the product description, where only the most determined shoppers scrolled down to see them. Our team here at CausalFunnel suspected that by the time customers found those reviews, many had already clicked away. They needed a way to test if shifting reviews higher would actually change customer behavior so they turned to A/B testing methodology.

Case Study

That’s where the experiment began. Using an A/B testing tool, our team created two versions of the product page that were set live. The first version (Group A) was the original page with reviews at the bottom. The second version (Group B) placed Google reviews right at the top, above product details. Nothing else was changed on their pages, just the location of the reviews.

The data told the story. Group A logged 1,255 views and 42 conversions, for a rate of 3.35%. Group B saw slightly fewer visits at 1,198, but 64 conversions, lifting the rate to 5.34%. That’s not just a small bump, it’s proof that customers wanted reassurance early in the buying process, and when they saw it, they acted. This shows how important A/B testing in digital marketing can be for businesses who have a good product and a solid website, but want to optimize their site

Group A

Group B 

How CausalFunnel AI Solved the Problem

Body Glove didn’t just guess their way through this. They leaned on us here CausalFunnel and our AI A/B testing tool to set up the test properly and track results with confidence. The platform allowed them to roll out both versions at the same time, so the data wasn’t skewed by seasonality, traffic sources, or random luck.

Once the test was running, CausalFunnel’s dashboard made it easy to see the gap widening between the two groups. The team didn’t have to wrestle with spreadsheets or wonder if the numbers were statistically significant. Our dashboard laid it out clearly: moving reviews up was working, and it wasn’t a coincidence.

Easy to read dashboard

What really mattered was speed. Without an automated A/B testing methodology, the marketing team would’ve spent weeks debating the change or pulling developers into endless back-and-forth. Instead, they launched, measured, and proved the impact in a matter of days. That gave our team the freedom to start thinking about other experiments. 

Key Takeaway: The bigger win here wasn’t just one lift in conversions. It was the shift in mindset. Body Glove learned that with the right A/B testing in digital marketing, small changes can pay off big. They no longer needed to gamble on instinct, they had a process and a tool to keep finding what works.

Conclusion

This Body Glove case study has shown how simple moves can drive great results. Our CausalFunnel’s A/B testing tool showed that putting the reviews where customers can actually see them would make a difference. Our team turned a hunch into hard results, a 46% increase in clicks. More importantly, we set Body Glove Hawaii up for ongoing improvements because once you see the power of testing, you don’t stop at one win.