Exploring Amalfi Coast came to CausalFunnel wanting to grow their organic traffic. After looking at their rankings, we knew that real results would only come when their authority improved in the eyes of search engines like Google. We were especially focused on understanding how to increase DR (Domain Rating) in ahrefs in a way that was sustainable and aligned with Google’s guidelines. Instead of always trying new, random tactics, our team decided we needed a clear, measurable path that connected backlinks, content quality, and technical SEO to visible gains in domain rating and rankings.

Our goal was simple: find a reliable way to increase their domain authority and see those improvements reflected in better visibility for their key destination pages so more tours are booked.  

Background & Problem

Exploring Amalfi Coast came to us with a low domain rating in Ahrefs of 8 and struggled to compete with more established travel brands. Their landing pages were well written, but they didn’t have enough trusted backlinks, and their blog posts weren’t fully optimized. The team knew they needed to figure out how to increase dr ahrefs, but manual analysis, inconsistent outreach, and a lack of clear prioritization made progress slow and difficult to measure. Without a focused system, every domain authority update felt like guesswork for Exploring Amalfi Coast.

Case Study

Our CausalFunnel team began by doing competitor research, revealing exactly where the gaps in authority and backlinks existed on the Exploring Amalfi Coast site. Our platform was able to extract domains that were already linked to competing travel sites but not to Exploring Amalfi Coast. 

Using this insight, the team created high-quality backlinks on websites such as Local.com, Medium, and Tumblr, along with other relevant domains their competitors were using. This targeted approach is how we focus on increasing domain authority with contextually relevant, white-hat links instead of random low-quality placements. Backlink quality matters, the higher Domain Rating your backlinking site has, the more helpful it will be for your rankings. 

Domain Rating Before CausalFunnel

Domain Rating After A Few Months of CasualFunnel 

How CausalFunnel AI Fixed the Problem 

Once our team sent the first batch of links to go live, we shifted our attention to on-page SEO. We flagged all the under-optimized blogs and pages that had strong potential but weak metadata, headings, and internal links. Then, the team optimized these blogs, refined titles and meta descriptions, adjusted heading structures, and strengthened internal linking between key Amalfi Coast guides. This combination of improved backlinks and on-page improvements helped increase domain authority and make their existing content more discoverable in search.

The second key fix came from smarter on-page recommendations. Our CausalFunnel AI audited all of their pages to see what existing content and flagged pages needed small changes could make a big difference. Our team suggested which blogs needed updated sections, where to insert internal links, as well as how to fine-tune titles and meta descriptions to align with user intent. By mixing these on-page improvements with the new backlinks, their site’s overall authority and relevance improved as a result.

Finally, we used our CausalFunnel AI simplified tracking and learning tool. Instead of checking multiple tools and guessing what caused a change, our platform shows all this data in an easy to read dashboard that shows the backlinks created, pages optimized, and resulting shifts in DR, keywords, and traffic. 

Key Takeaway : Over time, Exploring Amalfi Coast watched how we increased their domain rating climb from 8 to 19, a clear sign that the combined efforts of off-page and on-page optimization were working. With every new domain authority update, the team could see the impact of their actions, refine their approach, and keep building on what worked without losing any of this new momentum.

Conclusion

Going from a DR of 8 to 19 wasn’t a lucky jump; it was the result of a focused, AI-guided strategy our team created. By leveraging our proprietary CausalFunnel AI to find backlink gaps, build links on trusted platforms and systematically optimize existing content, Exploring Amalfi Coast saw exactly how to increase DR in ahrefs with CausalFunnel. Instead of chasing trends, they now have a clear blueprint for sustainable authority growth that will last. This is one they can keep using as they expand their content, target new keywords, and continue strengthening their presence in the competitive travel search landscape. 

Need help with improving your Domain Rating? Get started with CausalFunnel today.