In digital marketing, ab testing is a tool that should be used daily. This gives marketers the ability to test everything from ad copy to webpage layouts in order to ensure the best results.

A heat map visually displays data using a color gradient. On websites, this data is collected from real users interacting with your pages.

A/B testing for landing pages means showing two versions of a page. Half of your visitors will be shown version A and the other half will be shown version B. You are then able to track how each performs.

Simply put, a heatmap transforms invisible user behavior into colorful visual data that anyone can understand instantly. These website heatmaps track every click, scroll, and mouse movement across your pages, which means that you’ll be tracking your visitors’ behavior through heatmaps.

In business, your churn rate refers to the number of customers you have lost during a given time period as they have stopped doing business with your company. This is sometimes known as the rate of attrition in business school courses.

This guide breaks down those stages step-by-step so that you can implement them into your business. You’ll see what happens at each point of the funnel in order to understand how to connect with your audience better. Whether you’re a new business or looking to improve, these insights boost your chances of success.

Design helps guide people’s eyes and mind to the important parts of your message. It breaks up big chunks of text by adding images or graphics to explain ideas better. This makes the content easier to read and improves content understanding.

Bounce rates aren’t the same everywhere. They shift quite a bit depending on the industry you’re in, and that’s something many folks overlook. Understanding why can save you from jumping to wrong conclusions.

A strong user persona isn’t about adding fluff or guesswork to your campaigns. It’s about building a profile that reflects real user behavior, challenges, and needs of your customers. When done right, it gives your entire team clarity on who they’re building for and how to speak their language when communicating.