Marketing costs money. If we send the same message to everyone regardless of where they are in the sales funnel, it clearly won’t work for them all. However, if we target one group while sending the message, it will be highly relevant to that group. This is one of the key advantages of market segmentation.

Designed for easy understanding, this guide uses plain language and short sentences to explain each of the top 5 marketing strategy factors and marketing tactics clearly. It starts with knowing your audience — the key to crafting messages that truly speak to people, and then shows how to create helpful content that solves real problems, builds trust, and brings value.

The push and pull advertisement approaches are the backbone of modern advertising tactics, each designed to reach audiences in different ways and at different points in the customer journey. To develop an effective marketing strategy, we must first understand how these methods work, their benefits, and when to use them.

Manual work done by marketers typically takes significantly more time and causes delays. But now, automation makes it faster and smoother to reach the right people at the right time. This is just one of the key benefits of marketing automation.

Our team here CausalFunnel began by studying key user behavior metrics such as bounce rates, scroll depth, and click maps in order to see exactly where users were dropping off.

With a focus on targeting high intent, low competition keywords, we were able to turn SLB’s strong offline reputation into consistent online growth, especially in a very competitive local market like Santa Rosa, CA.

New York Fun Tours, is a popular travel agency that offers many different New York City tours. They came to us here at CausalFunnel in order to optimize their digital marketing campaigns and improve their lead generation results.

If you’re wondering about sales funnel vs customer journey, sales funnel focuses on creating steps to guide customers to convert, while customer journey or buyer journey is the customer’s entire journey that starts from landing on your website and extends beyond sales.

Organic marketing builds your brand without paying for ads or promotions. We make helpful content that brings customers to your business naturally. This way of marketing focuses on making friends with your customers by helping them relate to your brand.