Lifeworks Chiropractic is a clinic in Kelowna, British Columbia, who came to us facing challenges with converting website visitors into leads. Although they had good traffic, the number of visitors actually booking consultations was lower than expected. In this case study we’ll share how Lifeworks Chiropractic saw a 40% increase in lead capture thanks to CausalFunnel.

Background and Problem

Lifeworks Chiropractic’s website provided valuable information about their services, but it wasn’t effectively turning visitors into patients. Their landing pages, a key part of their online strategy, weren’t getting the engagement they needed. Visitors were coming, but too many were leaving without taking the next step.

The clinic realized they needed to better understand their visitors’ behavior and make changes to the website that would incentivize more people to book consultations. A/B testing marketing was crucial to achieving this. Our user journey tool showed us that the issue was the flow of the user journey, so we needed to engage the right visitors with the right messages at the right moment.

The Case Study

We began by evaluating the data shown in our user journey tool. This showed that Lifeworks Chiropractic needed to implement A/B testing in digital marketing to test and refine their landing pages. Using the Landing Page Optimizer, our proprietary AI helped identify specific areas where their users were dropping off, suggesting improvements like clearer calls to action and better page structure. These changes were tested quickly, allowing the clinic to make any immediate adjustments that were needed.

By running A/B testing marketing, Lifeworks Chiropractic was able to try different versions of landing pages to see which elements worked best for their customers, from headlines to images to buttons. They also used insights from CausalFunnel’s tools to understand which visitor personas were more likely to convert, allowing the clinic to offer personalized incentives at the right points in the funnel. This approach led to a significant boost — 40% more leads.

Lead Capture 2 Month Year-over-Year Comparison:

Before CausalFunnel

After One Year of CausalFunnel

How CausalFunnel AI Solved the Problem

Our team here at CausalFunnel began by taking a close look at how visitors were interacting with the site, allowing us to narrow down which elements weren’t working well. With these insights, we were able to redesign their landing pages, making them more engaging and user-friendly.

Next, we moved onto testing different page versions. Lifeworks Chiropractic could find the most effective designs and content. We learned which messages and images attracted the most attention and led to more people booking consultations. This was done thanks to our heatmaps tool, that shows exactly where people are clicking on your site.

One of the most important findings from our CausalFunnel AI was understanding where different visitor groups were dropping off. With this knowledge, we set up tailored offers for different personas, helping to re-engage visitors and encourage them to complete their actions.

Key Takeaway

By using A/B testing in marketing and insights from our CausalFunnel AI tools, Lifeworks Chiropractic was able to fine-tune their landing pages and introduce personalized offers. This resulted in a 40% increase in lead capture, showing just how powerful data-driven decisions can be.

Conclusion

In conclusion, our CausalFunnel tools changed the way they approached online marketing. Through smart use of A/B testing in digital marketing, optimizing landing pages, and offering personalized incentives, they boosted their lead capture by 40%. This case study shows the power of combining AI tools and thoughtful marketing strategies to drive real business results.