Understanding your industry’s average cost per lead by industry helps you plan better budgets and set realistic goals.

Facebook lead ads (a type of lead generation ads on Meta platforms) offer one standout advantage over traditional advertising methods. That is, users can submit their information without leaving the Facebook platform.

This guide shows you exactly how to measure lead quality, especially in 2025 when the competition for nearly every industry is cut-throat.

Lead generation for paint contractors is not always as complicated as you think, you don’t need dozens of complicated tactics; you just need a handful of strategies that actually deliver results.

Like many industries, most restaurant owners also struggle to get found online. Your amazing food sits hidden from your target customers while they’re searching for dining options.

Explore 5 effective B2B healthcare lead generation strategies to reach the right audience, improve conversions, and scale your sales pipeline in 2025.

Franchise brands need consistent new franchisees to grow successfully. Finding qualified candidates through franchise lead generation requires strategic marketing and systematic lead generation approaches.

In a broad sense, AI helps computers think like humans. Google uses AI to understand your website better. Good content that helps real people (your target audience) gets better rankings and this can be achieved through AI for SEO.

When implemented correctly and consistently, SEO absolutely works for small businesses. The evidence is overwhelming, with hundreds of thousands of small businesses generating millions in addition to annual revenue through SEO.