How CausalFunnel increased CherishX’s order rate by 22% with DeepID and Persona Prediction

Background & Problem

CherishX is an eCommerce company selling consumer experience and celebration products. While CherishX is a leading company for the celebration product category, they had challenges in converting visitors into shoppers. In the past, they resorted to Ads to drive sales.

As cookies started to phase out and Apple made updates to their cookie-policy and privacy updates in the iOS 14, CherishX had a big impact on their data visibility and efficiency of generating sales from Ads.

To combat this problem, CherishX used CasualFunnel’s data science platform to:

get accurate data with Cookie-less technology and
improve conversion with persona & intent prediction.

Solution

CausalFunnel’s DeepID is a cookie-less technology that improves the fidelity of the data. Currently, more than 30% of the website data is unreliable since cookies get wiped out. CausalFunnel’s data-science platform solved this problem, stitching the repeat visitor journeys to build an accurate visitor profile.

This high-fidelity data is used in CausalFunnel’s AI for predicting visitor persona and intent. CausalFunnel deployed its persona+intent prediction for the discount shoppers along with a unique limited-time offer. The offer was only shown to these theses visitor looking for discounts before they exit the website, helping improve the conversion without cannibalizing the sales and bottom-line.

Results

For the discount shoppers where CausalFunnel showed the offer, 70% of the people used it and bought the products. It led to a 22% increase in the rate of orders and a 14% increase in revenue.