CausalFunnel improved the Bear Blend website conversion by 1.6x
Exclusively online, Bear Blend offers a premium selection of certified organic, additive-free herbal ceremonial smoking blends. Bear Blend aspires to be a cutting-edge company built on quality, steeped in history, and encouraging connection. They developed a line of ceremonial herbal mixes in an effort to bring integrity to the smoking industry. Years later, Bear Blend is still paving the way for smokers looking for a different option from tobacco and cannabis.
Background & Problem
Bear Blend has devoted clients that make purchases directly from the website. Additionally, they receive a consistent flow of non-direct visitor cohorts that have a lower conversion rate.
Solution
Bear Blend uses the intent prediction technology from CausalFunnel to create a scalable sales model. For anonymous visitors, CausalFunnel’s technology operates without cookies, which is ideal in the area of privacy where third-party cookie sharing is not allowed.
Multiple visitor cohorts with strong buying intent were identified using CausalFunnel, and they were then offered with relevant and original offers.
For the same number of website visits, these offers encouraged more visitors to add products to their carts and make purchases, increasing sales.
Results
CausalFunnel’s intent prediction with persona nudges and unique offers increased the website conversion from 2.13% to 3.31% – an improvement of 1.57x
