Dunkin’s Diamonds is a multi-location fine jeweler serving Ohio and Southwest Florida, with showrooms in markets including Naples and Fort Myers. Despite strong inventory and a loyal customer base, the website was not showing up where buyers were actually searching.

Over a targeted SEO engagement, the CausalFunnel team improved total clicks from 79 to 3.78K and grew average position from 36.5 to 11.7, year over year. This was driven by technical fixes, keyword-led content expansion, and a rebuilt on-page foundation across both markets.

Background & Problem

Dunkin’s Diamonds had the inventory and the reputation. What it lacked was organic visibility.

Traffic was flat. Blog content was thin, leaving gaps where buyers were actively searching for guidance on engagement rings, lab-grown diamonds, and luxury watches.

The site also carried technical issues that were quietly working against it. Core Web Vitals, page speed, and mobile experience all needed attention before content work could fully pay off.

These issues combined to keep the site out of view for the local and product searches that mattered most, across both the Ohio and Southwest Florida markets.

Case Study

The engagement began with a full website audit and competitor analysis to identify exactly where the site was losing ground.

Keyword research followed, uncovering more than sixty high-value opportunities across engagement rings, lab-grown diamonds, luxury watches, and bridal jewelry.

On the technical side, Core Web Vitals were fixed, page speed was improved, and the mobile experience was optimized from top to bottom. Images across the site were compressed and properly tagged to support both speed and search visibility.

On the content side, key service pages were rewritten to better match buyer intent. Blog gaps were filled with SEO-driven posts covering everything from first-time ring shoppers to seasoned watch collectors.

How CausalFunnel Solved the Problem

Fixing the technical foundation first meant that every piece of new content had a fast, mobile-friendly site to support it, rather than fighting an uphill battle against Core Web Vitals and speed issues.

Keyword research turned guesswork into direction. Uncovering sixty-plus opportunities gave the content team a clear map of exactly what buyers were searching for, and where the site had nothing to show them.

Rewriting service pages and filling blog gaps meant the site could finally speak to buyers at every stage, from someone just starting an engagement ring search to a collector shopping for a specific watch.

Compressed, properly tagged images supported both faster load times and stronger relevance signals, reinforcing the technical and content work together rather than treating them as separate efforts.

Key Takeaway

Comparing the same 28-day period year over year, total clicks grew from 79 to 3.78K and total impressions grew from 13.4K to 207K. Average CTR improved from 0.6% to 1.8%, and average position improved from 36.5 to 11.7. A full technical fix combined with keyword-driven content expansion took Dunkin’s Diamonds from barely visible to consistently ranking across competitive local and product searches in both Ohio and Southwest Florida.

Performance Results (Same 28-Day Period, Year Over Year):

• Total clicks: 79 → 3.78K
• Total impressions: 13.4K → 207K
• Average CTR: 0.6% → 1.8%
• Average position: 36.5 → 11.7

Conclusion

Strengthening organic search performance for a multi-location jeweler like Dunkin’s Diamonds required fixing the technical foundation and closing content gaps at the same time.

By repairing Core Web Vitals and page speed, optimizing the mobile experience, and building out content around real buyer intent, the site moved from largely invisible to a strong, ranking presence.

As a result, Dunkin’s Diamonds now ranks for competitive local and product keywords across both the Ohio and Southwest Florida markets, with a search foundation built to keep growing.