LeightWorks, a handmade jewelry brand, came to us here at CausalFunnel while they were struggling to attract enough traffic organically. They were only receiving about 300 clicks per month. We knew we needed to improve visibility, drive more qualified traffic, and grow their online presence. Through the implementation of our fashion SEO services, we helped them increase their monthly traffic to an impressive 6,400 clicks per month in just three years, all organically. By focusing on the right fashion SEO keywords, leveraging SEO for fashion strategies, and utilizing SEO Services for the fashion industry, LeightWorks saw dramatic improvements in both organic traffic and sales.

Background and Problem

The LeightWorks website shows their beautiful collection of crystal jewelry but their target audience couldn’t find them online. Despite offering unique and high-quality products, their website was missing the necessary technical SEO strategy to get noticed in the competitive fashion marketplace. Their content was great, but wasn’t optimized with the right fashion SEO keywords they needed to rank, the website had slow load times, and it wasn’t optimized for mobile. This made it nearly impossible for potential customers to find them or engage. Their traffic became stagnant, with only 300 clicks per month, and limited exposure in search results. They needed a full SEO overhaul to improve rankings, drive more traffic, and convert that traffic into sales. So that is exactly what we did.

Case Study

To solve these issues, our team first conducted an extensive audit of LeightWorks’ website, evaluating the structure, content, and technical performance. We then did detailed keyword research to identify the best fashion SEO keywords for their niche in crystal jewelry. Using these insights, our team created a content strategy that targeted high-intent keywords while also focusing content optimization for their current pages.

Next, our team did a full SEO overhaul. We refined their on-page SEO by optimizing metadata, improving content structure, and adding more internal links. We also focused on building high-quality backlinks from fashion-related websites to increase their domain authority. Increasing domain authority is important, as a higher domain rating is needed to target different keywords. Finally, we performed a full technical SEO audit to address issues like site speed, mobile responsiveness, and crawlability. This is how we make sure that the website is fully optimized for search engines.

How CausalFunnel AI Fixed the Problem

One of the key fixes we implemented was a complete optimization of LeightWorks’ on-page content. Using targeted fashion SEO keywords, we fixed their missing title tags, adjusted meta descriptions to meet character limits, and used headings to ensure they were in line with search engine algorithms. Then, the content was structured to better align with user intent, making it easier for search engines to index and rank the pages. We improved their internal so that it guides both search engines and visitors through relevant pages, helping the site rank higher for terms like SEO for fashion and other niche keywords.

Next, to improve domain authority and boost rankings, we focused on fixing all the off-page SEO issues. Our team starts by gaining strategically acquired backlinks from reputable, fashion-related websites. These backlinks played a crucial role in enhancing the brand’s credibility within the fashion SEO space, as well as increasing their domain rating. By building a network of high-quality, niche-specific backlinks, we ensured that LeightWorks’ website received the trust signals necessary for higher search rankings and more visibility.

Increase in Clicks 

Key Takeaway : long-term scalability technical SEO was essential to making these changes. By using our CausalFunnel AI tools, we conducted a detailed site audit to identify any bottlenecks in their performance, including slow page load times and indexing issues. After that, our team implemented a series of fixes to optimize mobile responsiveness, improve page speed, and enhance the overall user experience. These improvements made sure that LeightWorks’ site was not only optimized for search engines but also gave users a smooth experience, leading to higher engagement and conversion rates.

Conclusion

With the implementation of a comprehensive fashion SEO strategy, we increased LeightWorks monthly clicks from 300 to 6,400 in just three years, organically. The combination of targeted fashion SEO keywords, optimized on-page content, high-quality backlinks, and technical SEO fixes allowed this brand to achieve sustainable, long-term growth. This case study showcases the power of working with a business that creates tailored SEO strategy based on your unique business. We can transform your business’s online presence, making it visible to the right audience and driving consistent traffic and conversions, get started today.