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Published by Tegan Elliott on July 17, 2025
Categories
  • showcase
  • Uncategorized
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How Moana Glass Saw A 2.4 x Increase in Clicks

Moana Glass is a premier glassblowing experience in Lahaina, Hawaii, that was struggling to reach the online travel market despite providing a unique, high-end activity for tourists. To fix this issue, a targeted travel SEO strategy was essential. Our goal was clear: to improve organic visibility, attract high-intent travelers, and outperform local competitors with our smart, scalable SEO approach. As more and more travelers are researching potential experiences online, it is crucial to stand out by providing the right content and optimized search presence.

Background and Problem

Moana Glass came to us with a visually impressive website and a solid offline reputation, but their digital presence wasn’t supporting them the way it should. Their site wasn’t ranking for key tourist search terms which made it hard for anyone visiting to find their site. Traffic from organic sources was inconsistent as well. Their website was lacking a proper SEO content strategy, and there were no strategies in place to address the seasonal demand fluctuations the business experienced. As a result, all potential high-converting traffic was going to their competitors who had better-optimized pages and stronger backlink profiles. As they did not have a dedicated travel SEO roadmap or a working SEO for travel agency structure, the business’s site was struggling to generate leads despite offering an experience that travelers loved. They just didn’t know about it. This gap was especially costly during high tourist seasons when interest in local experiences peaked but visitors weren’t aware of this option.

Case Study

Our CausalFunnel team started by conducting a full technical audit of Moana Glass’s website in order to resolve the critical backend issues that affected load time, indexing, and crawlability. Our team’s audit revealed that there were missing meta tags, inconsistent H1 structures, poor URL hygiene, and a lack of schema markup. Once we were able to fix the foundational issues, we mapped out a strategic content calendar using seasonal keywords that focus on peak tourist months to align with search demand. We also segmented their audience by intent. This meant grouping visitors who were searching for unique travel experiences, couples’ activities, and luxury excursions. This segmentation was done to ensure each piece of content addressed the motivations of specific travelers to improve their engagement.

Next, came the keyword phase. We performed a full SEO competitor analysis checklist in order to find the gaps in rankings and opportunities. With this knowledge, we targeted a mix of long-tail and location-based keywords that their competitors were underutilizing. We used these findings to carefully craft a travel SEO content brief for each service and blog page that they had. All content was written to both educate and convert users while highlighting value propositions to satisfying search intent. This not only drove their rankings but also helped reduce bounce rates and improve time on page. As a result, the number of organic sessions began to steadily rise within the first few weeks of publishing our first blogs.

How CausalFunnel AI Fixed the Problem

Here at CausalFunnel we began by using our AI intelligence to align strategy with search trends in real time for our users. We started by clarifying audience segmentation and using behavioral data to understand what types of travelers were most likely to convert. This data was used to shaped our travel SEO approach to ensure we weren’t just driving traffic but the right kind of traffic. Based on this information, we tailored each of their landing pages to include hyper-relevant content and high-converting calls-to-action. 

Next, we worked on building a custom AI-driven content scoring system to evaluate how well each page aligned with Google’s newest algorithm changes. This helped flag weak content that was missing semantic terms or duplicated metadata. Using this crucial data, we re-optimized existing content and developed new blog articles around relevant seasonal keywords like “best winter activities in Maui” or “glassblowing experiences in Hawaii during summer,” which quickly picked up traction. This dynamic and ongoing optimization ensured that the site stayed competitive and aligned with user intent throughout the year.

Our last step was to use our CausalFunnel’s platform to implement a niche-focused backlink strategy. Instead of doing generic link building, we reached out to travel blogs, Hawaii-based activity guides, and luxury itinerary resources. These were all highly relevant to Moana Glass’s target audience. This improved their domain authority and helped the pages rank higher for transactional keywords like “book glassblowing Maui” and “Hawaii hands-on art experiences.” When combined with the upgraded travel SEO services, Moana Glass began seeing consistent growth in both rankings and bookings month-over-month. This led to a 241% increase in clicks. 

Conclusion

All in all, by creating a complete travel SEO transformation from backend fixes to strategic content planning and intelligent link-building, Moana Glass went from being invisible online to a top-rated experience on search engines. The integration of our proprietary AI tools, keyword planning, and a laser-focused SEO content strategy allowed the brand to dominate seasonal traffic and stand out in a competitive destination market. For any travel-based business looking to scale, this case proves that investing in the right travel SEO services makes all the difference.
It’s not just about being seen but it’s about being chosen by traveller’s actively looking to book.

Check out this growth!

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