Unlock Higher Profit with Powerful A/B Testing Platform
Our CausalFunnel A/B testing platform allows you to unlock the hidden potential that your anonymous website traffic holds by automatically A/B testing a variety of variables on your website. We do this by beginning with a/b testing for landing pages and reviewing the actionable heatmap and customer journey tools to see what your users do and do not like. This is a revolutionary, automated A/B testing, and heatmap X customer journey tool that uses your website data to analyze your users. It’s the first half of our full-stack conversion optimization system that turns passive visits into predictable revenue without needing a any code along the process.
Website A/B Testing
The A/B Testing platform can uncover powerful insights and hidden opportunities for any website. Pairing the A/B test with customer journey data and heatmap makes the whole process intuitive and eliminates guess work. The platform is capable of testing a wide variety or items and strategies such as pricing, themes, texts, buttons, colors, pages etc. These tests can be aired with user segments to make the very powerful.
A/B Testing Platform Features
Automated Variant Testing
Deploy multiple content variations at once by copying the layout and colors to see what performs best.
User Segment Level Testing
Run tests targeted at specific user segments as each group has different needs.
Multivariate Testing
Test multiple changes simultaneously for layered optimization that will improve your user experience.
Split-URL experiments
Test entirely different versions of web pages like an alternate landing page or a completely re-designed product page
Manage traffic volume
Flexibility in controlling traffic distribution between your different test variants.
Ease of Use
The A/B testing tools caters to both technical and non-technical users.
What all can the platform do?
The A/B Test Platform is compatible with almost all CMS backends including the popular ones like WordPress, Shopify, Magento, BigCommerce etc. The platform can be used for product variant testing, page testing (including buttons, colors, text etc.), price testing (including time dependent dynamic pricing tests), theme tests, and user segment level tests. The platform has the ability to even do a multivariate testing by crisscrossing several of the tests mentioned earlier to obtain more minute insights and optimizations.
Page A/B Test
This feature lets you test buttons, texts, sections, colors and backgrounds.
Pricing A/B Test
A very powerful test that lets you deploy different pricing strategy for different products x user segments. You can quickly implement a profitable dynamic pricing strategy.
User Segment Test
You can run test based on different user segments such as Meta ppc visitors etc.
Product A/B Test
Product Test feature lest you test different variations of a product and find the most profitable variant.
Auxiliary Tools for A/B Testing
Customer journey to launch user segment level tests
Customer Journey is an excellent tool to find out where in the funnel users are dropping off. The tool also provides you user segments level drop offs and behavior on each page. You can pair this with A/B testing to design highly accurate funnel variations to get to an optimal setup.
Heatmap to improve landing pages
The heatmap feature helps you pinpoint which elements on your site are getting the eyeballs for what user segment. Pairing this with A/B test will let you test different variations of the lading page with different buttons and CTAs for different user segments. This way you can design a set of powerful landing pages that cater to different user segments in your traffic.
Success Stories
User incentives have been very effective for our customers. Here are some case studies that demonstrate the effectiveness of the AI based incentives.
Get Started Today:
Ready to boost your user engagement with A/B test? Start using our dashboard now and begin your journey to success! Your website’s success starts with giving users the personalized experiences they want. With our dashboard, you’ll have all the tools you need to make your website the best it can be. Let us help you unlock all the possibilities!