Pine Crest Fabrics Exploratory Visitor Lead Capture
Background & Problem
Pine Crest Fabrics provides best-in-class stretch fabrics that offer a full range of wholesale quality fabrics for swim, dance, gymnastics, costume, yoga etc. The company is trying to capture more qualified leads via its online store, while figuring out the best way to grow sales. After running the CausalFunnel AI and analyzing the results, it was clear that growing their new user base is their biggest area of focus to build strong repeat business.
Solution
To put focus on growing their new user base, Pine Crest Fabrics used CausalFunnel’s intent prediction technology to target exploratory and new visitors. CausalFunnel’s technology analyzes all the visitor’s behavior on the website and provides real-time information when a new visitor with high-buying intent is browsing. The technology allows Pine Crest Fabrics to target these visitors with unique and timely offers and lead them to become customers via persona nudges. A unique feature that PCF utilizes, is requesting a visitor’s business license number. This allows PCF to bypass visitors that they are not able to work with, and ensure that the leads they are receiving have real potential.
Results
- How many qualified leads with licenses etc. would the website bring before we deployed the personas?
- How do the persona based nudges make it easier for the Pine Crest Fabrics team to capture leads?
- What is the population/persona/type of lead that the team is getting using the persona based nudges vs the leads captured earlier?
